10 Easy Ways To Promote Your Electrician Business
To create a successful business as an electrician, you have to learn how to promote your business. Being a good electrician won't be enough; word of mouth can only take you so far in a competitive industry such as this one.
You need to learn the skills and knowledge that will set you apart from other electrician businesses, allowing you to thrive in the field and bring in more revenue.
We'll share some helpful advice on spreading the word about your new business to ensure future success and growth.
1. Get Facebook & Google Reviews
Getting Facebook and Google reviews is a huge part of building your online reputation. And it's also a great way to promote your business and bring in new clients.
84% of consumers trust online recommendations as much as personal recommendations.
But how do you ask people for reviews? If you don't know, that's okay. These tips will help you ensure you're asking every customer for a review — and getting them to leave one.
Here are some tips on how to get them:
Ask for them. Don't be shy about asking for reviews after every job. Your customers probably won't give them if they're not invited, so make sure you do!
Here are some tips:
- Make sure your website is set up with links to a place where people can leave business reviews.
- Ask for reviews on social media.
- Describe where to leave reviews on your marketing materials, like your business cards.
- Offer discounts for people who review your business.
- Add links to review sites on your email signature.
2. Update Online Business Directories
Your website is the hub of your online business, but it's not the only place you need to get it right.
If you're promoting your electrician business online, you need to ensure you have all the bases covered in terms of SEO.
One of the best ways to do this is by updating online business directories and ensuring that your electrician business is easy to find online.
What are online business directories?
Online business directories are websites that allow businesses to register and submit information about their company. This includes contact details, photos, videos, and more.
Here are some of the most popular online business directories. Make sure your business information is up to date in as many as possible. To help you do this, consider using a service like BrightLocal.
3. Set Up a Simple Google Ads Campaign
Google Ads is a powerful way to advertise your business. It's also one of the most affordable and easiest ways to get started with PPC advertising.
If you're new to Google Ads, we recommend starting with a local campaign. That way, you can test out what works and doesn't before spending too much money on ads that don't perform well.
Here are some tips for setting up a simple, low-budget Google Ads campaign in your local market for people so people who Google "electrician near me" find your business:
Create an AdWords account and set up an ad campaign in your local area based on geographic targeting. Use the keywords "electrician" and "electrical contractor" plus any specific areas where you want to target customers (such as "electrician in Washington DC"). This should be enough information to start with while keeping costs low until you've figured out what works best.
4. Build a Simple Website for Your Electrician Business
If you're an electrician looking to attract new customers, you must have a solid online presence. But if you're not a web developer, building and maintaining your website can be difficult and time-consuming.
Luckily, Mighty Sites make it easy to build and maintain your simple website for your electrician business without having to write code yourself.
Your website should include primary and essential information. Include sections that describes what you do, who you are, and the services you offer clients. Link to your social media platforms and include buttons that make it easy for people to contact you.
5. Ask for Referrals
You must ask for referrals to help get new customers and promote your electrician business.
Some companies offer customers discounts if they refer a friend or family member. When you submit this incentive, it gives people an incentive to spread the word about your business.
People are more likely to refer you if they know their referral will bring them something in return.
When someone refers someone else to you, there is an expectation that you will provide good service at a fair price. If you do not live up to that expectation, it can hurt their reputation and yours. You must do everything possible to ensure that any work done by your company is done right the first time around so that your reputation stays intact.
Here are three reasons why building referrals work so well for electrical contractors:
- Referrals help you get new customers without spending money on marketing or advertising.
- Referrals help you generate free leads and convert those leads into paying customers.
- Referrals can help you earn repeat business from happy clients who are happy with your work and want to refer you to their friends and family members.
6. Build Strategic Partnerships
As an electrician, you're always looking for ways to grow your business and expand your customer base. One way to do this is through strategic partnerships with other companies in your area.
Strategic partnerships can be beneficial for both you and your business partners. You benefit from having another company promote your services and bring in new clients. In contrast, they get access to high-quality services from a reliable professional.
Here are some ideas for local businesses you may want to partner with:
- Local Hardware Stores
- General Contractors
- Property Managers
- Real Estate Professionals
7. Put a Decal on Your Truck or Van
As a professional electrician, then you know that it's essential to get your name out there and promote your business.
One way to do this is by putting decals on your truck or van. A decal is a sticker with your company logo, phone number, and website address. This will help people find you online when they need an electrician.
It's essential to use high-quality material for these decals because if they fall off or become damaged, they will not be able to advertise for you anymore. The best materials for decals are vinyl and rubbers because they are durable and flexible enough to withstand outdoor conditions such as rain or extreme heat without cracking or peeling off.
If you want even more exposure for your business, consider adding magnetic signs to your vehicle. These can be placed anywhere on the car, from the hood to the bumper, so that even when people aren't looking at their phones, they can still see your company name and logo while driving down the road.
Check out Signs.com to create vehicle decals for your business.
8. Invest in Promotional Apparel
Promotional apparel for electricians is a great way to promote your business. Electricians are often on-site working with clients and employees. Hence, it's helpful to have an easy way to identify yourself as the company owner.
Ensure your promotional apparel includes your logo, business name, phone number, and email address. Then hand out the branded hats and shirts to friends, family, and customers. You could also give them away at trade shows or job sites. This will help you get your name out there and make people more aware of who you are as a brand.
When choosing promotional items for your electrician business, be sure they're suitable for their work environment and the type of work they do. For example, if they're doing electrical work in someone's home or office building where they need to look professional and clean-cut, then it would be best to choose clothing that isn't too casual but still fits in with the company image. Perhaps a collared shirt with your logo on it. This way, you'll create a positive impression with potential clients or customers without removing the overall professionalism of your company image.
9. Print Professional Business Cards
You've got the business, you've got the equipment, and you've got the insurance. Now, you need some business cards to help promote your electrical contracting company.
Business cards are inexpensive to make a good impression on prospective clients. They're also a great way to network with other contractors in your area.
If you're starting in the electrical trade, it's essential that you get your name out there as soon as possible. Here are some tips for creating professional-looking business cards:
Make sure they're easy to read and understand. Don't use any fancy fonts or graphics unless they help explain what kind of work you do. The simpler, the better!
Choose an appropriate color scheme and design that suits your personality and style. You don't have to go all out if you're only using them for networking purposes; make sure they look professional enough so people take notice of them instead of throwing them away without even thinking about it!
Print on high-quality card stock so that it's durable enough to stand up against everyday wear and tear from being handled by many different people over time! If it's too flimsy, then it won't last long before someone tears it up or throws it away by accident.
Visit Moo to design and print high-quality business cards for electrical contractors.
10. Join The Local Chamber of Commerce
The local chamber of commerce is a great way to network and promote your electrician business. Being a local chamber of commerce member can be an effective way to gain new customers. It will help you build relationships with other companies in your area and share referrals with them. You will also be able to attend networking events and conventions that offer marketing opportunities for your business.
An excellent way to get started with the local chamber of commerce is by attending an event or meeting hosted by them in your area. Once you have joined, you will have access to their membership database, where you can find members that might need your services. If you are starting as an electrician, this may be an easy way to get paid work from other members who need help with their electrical issues.
Here are three reasons why you should join your local chamber of commerce:
- Networking opportunities: The chamber of commerce is an excellent place to network with other business owners. It's also a good resource for finding out what's happening in your community — from events and news to development projects and economic issues. The more connected you are with people in your community, the better positioned you are to take advantage of opportunities that come up.
- Promotion: The local chamber of commerce puts on events that promote member businesses and their products. You can get exposure at these events by using them as an opportunity to speak about your services and products. You may even offer discounts or coupons for customers who come by your booth or table during these events.
- Community involvement: Being involved in the local chamber of commerce helps show potential clients that you're active in their community — making them feel more comfortable working with someone who's invested in the community where they live and work."
By following the steps above, you should be able to promote your electrician business using local and online marketing channels. As you begin promoting your business, don't forget to measure the results and adjust your strategy accordingly.