15 Cheap Marketing Ideas To Get More House Cleaning Customers

House cleaning is a big business. Suppose you are running a house cleaning business of your own. In that case, you probably know how important it is to market your business effectively.

But some people think that marketing a house cleaning service is expensive. The reality, however, couldn't be more different.

As you're about to discover, many cheap marketing ideas will get you more customers for your house cleaning business for little or no money.

1. Put a Decal On Your Vehicle

A great way to market your business is by putting a decal on your vehicle. Not only will customers see it and remember your company, but it's also a cheap and easy way to market your house cleaning service.

Decals come in all shapes, sizes, and colors. You can even have a custom decal that features your logo, phone number, and website address. Like any other marketing tool, you want to ensure the decal fits with the image of your business.

For example, suppose you're going with a superhero theme for your house cleaning service. In that case, you might want to choose an image that reflects that theme — such as Superman or Wonder Woman — rather than using a picture of two people holding brooms or mops.

After choosing which image will work best with your company's branding and appearance, all that's left to do is place the order!

You can order a vehicle decal online from a company like Vistaprint.

2. Put a Yard Sign Outside of the House While You Are Cleaning It

When cleaning a customer's house, put a lawn sign out front with your business name, logo, phone number, and website address. It's a cheap and easy way to market your house cleaning service to your customer's neighbors.

This technique you will often see small businesses like landscapers or painters do. Putting a sign out front will help you attract customers who need cleaning services at their homes. Placing signs on clients' properties can help potential customers see that you are available for work in their area.

3. Update Your Google Business Profile

A Google Business listing is a free service that helps customers find your business online.

A free Google My Business listing allows you to claim your business and update business information in Search and Maps.

Claiming and updating your Google My Business profile is easy but requires some time investment on your part.

You should claim and update it regularly to keep your information up to date and help get new customers for your house cleaning service.

4. Stay active on Facebook & Instagram

You can use Facebook and Instagram to market your house cleaning service for free, and it's easy to start.

If you don't have a presence on either platform, that's okay! It's never too late to start marketing your business. Here are some tips for getting started:

Set up a Facebook business page. You can do this by using a personal profile or creating a new page (I recommend using a new page). Once you've created the account, go through the steps of adding a cover photo and filling out the information in your About section.

Create an Instagram profile for your business. This is also simple to do — visit the app store on your phone or computer and download the app. Once you've downloaded it, sign in with an existing Facebook account or create a new Instagram account.

Upload some photos of your work, and be sure to include contact information so people know how they can reach out if they're interested in hiring you!

5. Join Facebook Groups

Facebook groups are a great way to network with other business owners and build your client base. You can find a group that caters to house cleaning services, or you can join several groups in different niches.

It's also a good idea to join a local business owners' Facebook group. You can learn how other local businesses find customers, create strategic partnerships and grow sales.

Here are some things you can do in Facebook groups:

Ask questions and share ideas. Suppose you have a question about marketing, cleaning supplies, or house cleaning. In that case, there's a good chance someone else in the group does too! Start a discussion by asking what other people do for marketing or how they found their current cleaning products.
Post about your business. Promote yourself as an expert in your field by posting articles that help people learn more about home cleaning, such as "How To Clean Windows" or "15 Things You Should Never Wipe Down With A Cloth."
Answer questions from other members. When someone posts a question about home cleaning, ensure you respond with an answer that's helpful, detailed, and specific (and always relevant). This will help build trust between you and other group members — plus, it brings more traffic to your page!
Share coupons and discounts with other members. If you find coupons online for products that interest your group members, share them on Facebook! They might be interested and appreciate the help. This will lead them to a relationship with you that could turn them into a house cleaning customer!

6. Create Profiles on Online Business Directories

If you're starting, you'll want to get some basic information about your house cleaning service into the market. That's why creating profiles for your business on the major online business directories is essential. It is a free way to market your house cleaning service.

The most important thing to do when creating profiles for your house cleaning service is to ensure that all the information is accurate and up-to-date. If you don't keep the information up-to-date, people will not be able to find your business when they search for it online.

In addition to providing accurate information about your services, it's also essential to list any certifications or licenses your company has received from local authorities or organizations. This will help show potential clients that you are reliable and trustworthy because you have been reviewed by an outside party and found worthy of certification.

Most online business directories allow businesses to include photos of their employees and offices if they wish, so don't skip this step! People like to see whom they're dealing with before hiring someone for an important job like cleaning their house.

7. Create a Simple Website for your House Cleaning Service

A website is your online billboard. It provides people with information about what you do and ensures you look professional online.

To create a simple website for your house cleaning service, try Mighty Sites House Cleaning Service website template.

It's only $9/month and provides a professional, mobile-friendly website for your business. Making edits to photos and text is easy!

8. Wear Branded Apparel

Branding is one of the most important factors when marketing your house cleaning business. The more your brand is recognized, the more likely you are to attract new customers and retain existing ones.

Branding is a proven way to increase sales and build customer loyalty. When you invest in branding your business, you are investing in your company's future.

To help make your brand more visible, consider wearing branded hats and t-shirts. Wear these items when you are on the job and off the clock. Every time you wear something with your logo on it, you are helping build awareness for your business.

Wearing branded apparel is an inexpensive way to market your business consistently.

9. Hand Out Business Cards

Hand out business cards to help market your house cleaning service. Business cards are cheap to create and will help you get new customers.

If your business card is professionally printed, it will be much more impressive than a simple piece of paper with your phone number. Or worse, asking customers to write down your information if they want to contact you.

Ensure that your business card's information is clear and easy to read. You should include all of the following:

Your name, address, and phone number
The services that you offer (e.g., carpet cleaning or window washing)
Your website URL or social media links

Try these companies to create professional business cards for your company:

10. Ask For Referrals

Ask for referrals from current customers. It is one of the least expensive ways to help market your house cleaning service. When you do a quality job and ask for referrals, it will help you get more customers quickly.

The best way to get referrals is by doing great work and asking for them. When you clean someone's home, ask them if they know anyone who needs your services. Be honest with them about your business, and do not be pushy or aggressive when asking for referrals. If they say no, thank them and move on to the next customer's home.

You can also ask for referrals through email or by phone. Send an email asking for recommendations from past clients. Or, call them and ask if they would mind giving you their friends' information so that you could contact them about their services. Your goal here is to get as many potential customers as possible so you can start marketing your house cleaning service as soon as possible!

11. Run Google Ads

You can run Google ads with any budget you want. So you can set a budget you are comfortable with and place ads for people searching for house cleaning services in your area.

You will need to create a Google Ads account, which is free. You can create your ads by choosing keywords relevant to what you are offering and where you want to advertise.
Choose an ad format that best suits what you are offering. For example, Google Search Ads are an excellent option for house cleaning service businesses. Search ads are the ads that show up when someone searches for house cleaning services near them.

Once you have created the ad and chosen your budget, set it running and monitor how it performs. You can see how many people click on it, how many leads you have gotten over time, and if any changes are needed to get more clicks or sales.

12. Run a Facebook Ad

Now that you have a business Facebook page and a Google My Business listing, it's time to start marketing your business.

One of the first things to do is run a local brand awareness ad on Facebook and Instagram. You can set any monthly budget you are comfortable with, which will help ensure your business is recognized in your local area.

When setting up an ad, be sure to use the location feature so that it only shows up in your local area. You can also create an audience based on people visiting your website or showing interest in similar businesses or services.

13. Post Flyers on Community Bulletin Boards

Posting flyers is a great way to get new customers for your house cleaning business. You can post a flyer for your house cleaning service at the local library, YMCA, churches, and other community centers. Include your phone number and website address so people can quickly contact you.

14. Network with Real Estate Agents

If you want to get started with a new business, you need to find some customers. One of the best ways to do that is through networking.

Network with real estate agents. They know people who are buying and selling homes and may be able to refer new businesses to you for house cleaning customers. This is an excellent advertising method because it gets you in front of people who are already looking for your services.

If you have no real estate connections, try looking up local agents on LinkedIn. Ask them if they'd be interested in connecting with other professionals in their field — house cleaners! And if they're not, ask them if they know any agents who could use some help with referrals.

15. Network with landlords and property managers

Landlords and property managers are a great source of new clients for house cleaning services. They know many people in the real estate business and homeowners. They may be able to refer new businesses to you for house cleaning customers.

Landlords and property managers are also excellent sources of information about how people live in their homes and what they need to do to maintain them.

It's easy to contact landlords and property managers because they are always looking for tenants or buyers for their properties, so you'll have plenty of opportunities to talk with them at open houses or other events where they are meeting potential buyers or renters.

Conclusion

Marketing your cleaning business can be one of the most challenging tasks, especially if you're starting. Many house cleaning services only rely on word-of-mouth marketing. But, there are several things you can do to create buzz about your cleaning services without spending much money.

We designed these 15 marketing ideas to help you get more (and better) house cleaning customers.

Test these out and see what works for you.

Good luck!