5 Things A Simple Handyman Business Website Should Have
Creating a website for your Handyman Business is essential to growing your business. But, it’s not easy deciding what to include and what not to.
With the number of Handyman Businesses increasing every year, you want to make sure your website stands out.
Customers could leave your site and go somewhere else for handyman services due to the lack of information on your site!
The good news is that you don’t need to hire an expensive web designer or spend countless hours building a complicated site to compete.
You need to ensure your website includes these five pieces of crucial information that potential customers are looking to find out when they want to hire a handyman.
1. About Us
The about us section of any website is an excellent opportunity to let potential clients know who you are and what you do. This can be especially important for a small business, where word of mouth and reputation can quickly spread good or bad news about your company.
Making sure that your About Us page clearly states who you are, what type of services you provide, how long you have been in business, and other details that people may want to know will give them the reassurance they need when deciding whether or not they want to hire you.
If they feel comfortable with the information they find on your website, then they will be more likely to pick up the phone and call you.
Here are some ideas for what should be included on an about us section of a website:
- How long have you been in business?
- Do you have a license or insurance?
- Where do you work and what areas do you serve?
- What kind of jobs do you specialize in?
- What are some things that set your company apart from others?
- Do you have any certifications or awards from previous customers?
Including these types of questions and some background information about yourself and your team will give visitors an idea of who they will be hiring for their next project or home maintenance need.
If you’re a handyman, you know that not every job is the same. You might be the person your neighbors call when they need help with their plumbing or the one who can fix a leaky roof in a jiffy. Or, you might have a way with heating and cooling systems, or you might be able to take apart an engine and put it back together again. You might be all of these things or none of them—and that’s okay. The important thing is that you know what you’re good at and that your customers know that they can rely on you for specific services.
When building a website for your business, it’s essential to make this clear to anyone who visits. Many people are looking online when they need repairs done in their homes, whether it’s because they don’t have time to find a contractor the old-fashioned way or because they want to double-check reviews before inviting someone into their homes. Either way, your website needs to communicate what kind of work you do so that people who visit will know whether or not you’re right for them.
If I’m getting my gutters cleaned out and my fence fixed, I don’t want to call someone who has never done that before.
Make sure your website includes a bulleted list of your services as a handyman.
3. Contact Information
If you’re a handyman or a contractor, people will likely look you up on the internet before they call you. If you don’t have a website, you’re losing out on potential clients. In this day and age, not having a website is like having no business!
Once people find your site, though, it’s essential to make it easy for them to get in touch with you. You can do this by including your phone number, email address, and social media links at the top of every page on your site. This way, if someone wants to follow you on Facebook or Instagram to learn more about your work before reaching out to hire you, it’s easy for them to do so. They don’t have to search around for your profile—they can click right there on the page they’re already looking at.
Make sure you also include links to any reviews or testimonials you’ve received from former clients—this always goes a long way toward convincing new prospects that they should hire you too!
4. Examples Of Past Work
As a small business owner, you might not have the time or resources to build a large, comprehensive website that includes every detail of your services and background. And that’s okay!
Often, it’s better to put up a simple webpage with what you need rather than waiting for weeks or even months for your web developer to create something more in-depth. (Not to mention spending a fortune.)
You can then link from the simple website you built for your handyman business to your Google Business Profile or Facebook page so people can find pictures of your past work and your online reviews.
You can even copy and paste some direct quotes or testimonials directly onto your website if you want. That keeps your website simple but helps people see more about your quality of work.
5. Clear Call-To-Action
As you now realize, your website doesn’t have to be flashy and complex, but it does need a few key elements—and one of them is a call-to-action.
It’s the way you tell your customers what to do next. If you don’t tell them what to do, they might not know what they should do next—especially if they’re not already familiar with your business or industry. It’s up to you as the business owner to make sure that your visitors don’t leave your site without doing something productive.
There are many ways to use calls to action on your website, but here are two main approaches:
1. Invite people to contact you.
Calls to action that ask visitors to contact your business directly are an excellent way to generate leads. This can be as simple as including a button that says “Contact Us.”
Still, it could also be more specific—if you’re offering a special promotion or service, consider asking people to get in touch for more information. Ideally, any call-to-action button will lead visitors directly to provide their name and email address, so you have a way of following up with them later.
2. Ask people to request a quote or schedule a consultation.
Calls-to-action don’t always have to lead visitors straight toward buying something from you; sometimes, a call-to-action can quicken the path of someone already interested in working with you by inviting them to set up a meeting or get a quote.
Takeaway: Keep your website simple while including important info. Your website shouldn’t be complicated, but it needs to ‘sell’ your handyman services. Having this information on a website is essential for running a handyman business.
As a handyman, you’re always on the job. You don’t have time to sit down and design a website to promote your business. But there are many reasons why having a website can help you make more money. It will give you a place to showcase your work. It’s also where clients can go when they need to contact you—and since your clients are busy people like you, they’ll want an easy way to reach you and find out what services you offer.
Luckily, there’s a way for even the busiest handyman to make a website that does all of that and more: Mighty Sites.
Launch a simple website for your handyman business in just a few minutes with the Mighty Sites system.