5 Tips for Creating a Better Painting Business Website

Hey there, painting business owners! Are you looking to improve your website so that you can convert more customers for your business? A better website means more traffic and more customers, right? Well, you're in the right spot. In today's video, I'm going to share five simple, easy-to-follow tips that are going to help you improve your website. Make sure it's where you want it to be so that it can convert more customers for your painting business. So, we're going to talk about this in this video. Even if you have never built a website before, even if you don't know the first thing about marketing, even if your business is brand new, don't worry. This video is going to be for you. It's going to be easy to follow, to make sure your website is what it needs to be to attract customers. If you don't have a website, or you're in the research process, I put down the link below. Check out Mighty Sites. There's a free 7-day trial. It's only $9 a month for a simple, professional website for painting businesses that already incorporates a lot of the tips we're going to talk about here today. So, without further ado, let's jump right into this video.

Video Transcript

Okay, first, before we talk about the tips, let's first understand why a website is so important in today's day and age. Well, did you realize that most consumers research online before they hire a local business? That's right. We used to think just e-commerce was what happened online, but because everybody carries this smartphone around in their pocket, and they're always looking for new information, products, and services, we've gotten so accustomed to researching online before we buy offline. That includes local services, local businesses, local restaurants, everything. We do, we pull that smartphone out of our pocket and research before we go in. So, a great website helps you stand out and help customers think, "Wow, this is really the painting business that I want to hire. They look great online. Let me give them a call or submit a lead form on their website," which is exactly what you want to have happen. So, let's talk about five simple tips to make sure this happens for your painting business.

Alright, first things first, your website needs to be vibrant. So, show off your best work with high-quality images in a gallery. There's a gall included with your Mighty site. If you're using another platform, you might need a plugin or something like that, but this is your digital portfolio. Imagine a customer scrolling through and thinking, "Wow, I want my room or my kitchen, or the outside of my house, or my trim to look like that." Right? That's exactly what you want them to experience when they're looking at your website. Also, include before-and-after shots of recently transformed rooms. Right? That's going to be helpful for the customer. That's what they want to see. What does your work actually look like? Include that on your website.

Next up, make sure your website's easy to navigate. Think of it like a well-organized toolbox. Right? Customers should easily find what they need, whether that's your services, your prices, your contact information. Have a clear menu, a simple layout. No one likes a confusing maze, and they don't like it when it doesn't work on mobile. So, make sure it's really easy to use and works really well, and they can find the information they need without getting lost on your website. Right? Have easy tabs like Home, Services, Gallery, About Us, and Contact. Right? Those are the main things people want to do. Make it easy for them to do it.

Next up, let's talk about trust a little bit. Including customer testimonials is like having cheerleaders for your business on your website. It shows potential customers that others have trusted and loved what you've done. Share some happy customer stories and watch your credibility really blossom. Also, link to your Facebook reviews or your Google Business Profile reviews from your website. Right? Include those links to show that, hey, you have nothing to hide. You provide a great service. You're happy to showcase the reviews that you've received, both on your website and links to other platforms where people know people just go and leave reviews. The more that you are confident in what your business does and sharing your reviews, the more people are going to trust your business right out of the gate, which is going to help your website convert more traffic into painting leads.

Alright, remember, over 50% of people will visit your website on their phones, so your website should look great on any device. A mobile-friendly site means customers can check you out on the go. Right? And if it works well on mobile, you're going to have an advantage over many painting businesses that don't take the time to invest in this. You're going to give them the information where they want it, which is sitting right there on their smartphone.

And lastly, don't forget strong call-to-actions. Call-to-actions are those buttons that say, "Reach out now," right? And that you click on them, or "Contact us now," or "Contact us today," whatever those are, or "Get a free quote," "Request an estimate." Those are the calls to action. It's those buttons on your website that invite someone to step towards you. Right? It encourages visitors to book a consultation, sign up, or follow you. Right? What you want to do is get as many leads as possible. Having call-to-actions consistently through your website helps you do that. Data has shown if you don't have call-to-actions, you get fewer people contacting you, even though they may be just as interested. But when you make sure that you have good buttons that say, "Hey, call me," "Request a quote," and you have a lead form on your website, you get more leads for your business. So, make sure you have strong call-to-actions and you have lead forms that work really well and drive customer leads to your business.

So, if you like this video, please subscribe, like it for more great content. Also, if you are looking to get a website, give Mighty Sites a try. 7-Day free trial, so if you're exploring platforms, do yourself a favor, see if this will work for you. For only $9 a month, because you're not going to break the bank in that case. And there you have it, those are five top tips to make your painting business website a success. For more tips and tricks on marketing your small business, don't forget to follow this channel. Thanks so much, and we'll see you in the next video.