5 Tips For Getting More Customers For Your Tree Service Business

A blog about how to attract more customers for your tree trimming and removal business, along with tips to keep them coming back.

When starting and running a tree trimming company, you want to make your business profitable and growing. This is easier said than done. You need a game plan that works to get more customers for your tree service business.

Here are five tips for getting more customers for your tree service business.

1. Local Reputation

Good Customer Relationships Are The Key To A Successful Business.

Investing in good customer relationships can give you an edge over the competition. Customers have choices when it comes to selecting a tree service company, and they value a business that puts their needs first. The following tips will help you build strong customer relationships:

• Listen to your customers. Avoid using industry jargon and complicated language. Keep your communications simple, clear, and honest.
• Respond to your customers’ needs promptly. Don’t delay or make excuses for answering messages or fulfilling orders.
• Be available and open to feedback from your customers at all times. Ensure that you have multiple communication channels available (in person, email, phone, etc.).
• Be transparent about your products and services by providing accurate information about pricing, delivery times, and inventory levels. You should also provide information about how customers can contact you with questions or concerns regarding these issues.
• Give back when possible! If a customer is dissatisfied with any part of their experience at your Tree Service or has suffered a loss that was due to negligence on your part, then take responsibility for it – offer them some compensation.

Bedazzle Your Customers With Stellar Service.

When you complete a tree service job for your customers, you should go above and beyond to provide stellar customer service. This will enhance their experience and make it more likely that they will refer you to their friends and family. A few ways to bedazzle your customers include:

1. Introduce yourself and members of your crew when you arrive for a job.
2. Ask if they have any questions throughout the process
3. Explain what you’re doing and why
4. Thank them for choosing you at the end of the job
5. Offer a follow-up call within a week or so to make sure they’re still satisfied with your work

Be Honest And Reliable

To be successful in business, one must first be good at what they do—in this case, tree trimming. However, that alone is not enough. One must also possess an honest and reliable personality. People are more likely to employ a company for their tree care needs if they think the company will get the job done well and fulfill the promises made during negotiations. Here are some tips for getting ahead in the industry by being honest and reliable:

• Know what you’re doing. There’s no substitute for having the knowledge, skills, and experience to do good work. If you don’t know what you’re doing, then everything else will suffer.
• Be honest about your abilities. If someone asks you if you can handle a particular task or project, tell them honestly whether or not it’s feasible given your skill set and resources available to you at that moment in time. Don’t overpromise to land a contract; you’ll disappoint both yourself and the customer when delivery day comes around (and comes up short).
• Be honest with yourself and others about your costs before starting any project, so there are no surprises down the line when it comes time to pay up! That way, everyone involved knows what they are signing up for.
• It sounds simple, but follow through and do exactly what you say you will do for a job.

2. Word Of Mouth

Word of mouth doesn’t just happen on its own. You have to work for it. It’s a common misconception that positive word of mouth will happen at some point. In reality, you have to consciously and actively work toward building it up in your community over time.

Here are our tips for accomplishing the positive word of mouth you deserve for your tree service business:

Ask For Referrals

When you do a good job for a client, they will likely tell other people about you. A satisfied customer is the best advertising for your business.

When dealing with clients, you can ask them to recommend or refer your services to their neighbors, colleagues, and friends. If they like your work, they will not hesitate to refer others to you. Also, when completing the work, it is important that you leave behind some of your business cards in case the client needs to reach you again.

There are several methods to ask for referrals and grow your tree service business.

Have you ever heard of a referral card?

A referral card is a simple way of asking clients to refer other people to your services. You can use this card in two ways: a coupon card or a thank-you card. For example, if you want to use it as a thank-you card, you can write something like this: “Thank you for choosing our company to complete the work on your trees. We pride ourselves on providing our clients with high-quality services, and we would love it if you could recommend us to others!”

Stay Active On Social Media (Online Word Of Mouth)

The best way to get new customers is by word-of-mouth. But who says that word has to be spoken?

In today’s world, the most effective word-of-mouth recommendations are online. Your prospective customers are looking for a tree service company they can trust. What better way to show them that you’re trustworthy than having others vouch for you?

If you’re not active on social media, I’m here to change your mind: stay active on social media to build online word of mouth for your tree service business. The first step is simple: set up accounts for your business on all the major social sites, including Facebook, Twitter, and Instagram. Then, start interacting with people through these accounts.

Keep your posts focused on these major themes:

Offer helpful information about tree care and maintenance.
Show off your best work and share your favorite projects.
Ask for feedback from clients and post their testimonials.
As you post more and more content, keep track of how much traffic these posts send to your website. This will help you see what kinds of content are most popular with which audiences so you can tailor future content accordingly.

Offer Free Advice, Become The Local Expert Who Is Helpful

Have you ever heard the old saying that people buy from people they know, like, and trust? It’s true. As a tree service professional, your customers will feel more confident about hiring you if they know you are an expert in your field.

One way to help people get to know you is to share your knowledge. If you offer free advice in your area of expertise, potential customers will begin to recognize you as the local tree expert.

Offer free advice via:

• Articles in local newspapers
• Videos on YouTube and other video sharing sites
• Social media posts
• Emails to your list of prospects and clients

Ask For Reviews And Testimonials

You’ve probably heard about the importance of customer testimonials and online reviews in building a strong reputation for your business. The tree service industry is no exception. Reviews can be a valuable marketing tool, and a great way to get new customers as word of mouth spreads about how reliable you are. Online reviews play a key role in getting more customers for your tree service business

Why Online Reviews?

Many people today use the internet as their primary source of information when they’re trying to find a new business or service. They’ll do a Google search for tree services in their area, look through the results and read what other people have said about the companies. This is where online reviews come in—they help potential customers get an idea of what your company is like from other people’s experiences with you. Reviews can be one of the most influential things for someone looking for a new business—if you have lots of good ones that show up in search results, it can mean more traffic to your website and more calls coming through.

How To Get More Reviews For Your Tree Service Business

To encourage more reviews from your satisfied customers, try some of these strategies:

• When you finish a job send an email asking for feedback
• Ask for feedback about specific things that went well and ask if you can use their feedback as a testimonial on your website.
• Text or Email a link directly to your Facebook Page and Google Business Profile for people to leave reviews online.
• Ask friends and family to go online and review your work.

Whenever someone leaves a negative review, respond directly and politely.

3. Basic Marketing Checklist For Your Tree Service Business

A Catchy Name

The best thing you can do to start your tree service business is to come up with a catchy name. A unique and creative name will help you stand out from your competitors and make your business memorable.

Logo

Having a professional logo establishes credibility. If your company has a professionally designed logo, people will automatically know that you’re serious about what you do because you’ve invested in quality branding materials.

A Simple Website

Create a simple website for your tree service business that includes some nice photos, a list of your services, your business, and easy ways to contact you. Mighty Sites provides great simple websites for tree service businesses.

Google Business Profile

Make sure you claim or create your Google Business Profile for your tree service business. Many potential customers look at this page every month on Google.

Online Directories For Tree Service Businesses

Google “Tree Service Near Me” make sure your business is listed in all relevant directories like Yelp, Yellow Pages, Yahoo, and Angie’s List.

Business Cards

Have a business card you can pass out to potential clients and leave with current clients so they can give it to friends and family. Include your business name, logo, phone number, website address, email address, and your name.

4. Repeat Business

As important as getting more customers for your tree service business, is earning more business from your past and current customers. A good idea for most tree service business owners is to reach out to your past customers during changes of seasons and offer a free consultation.

As the seasons change, your tree services can help protect your past customers’ homes from unwanted tree hazards. Contacting former customers and offering a free consultation is a great way to revive these relationships and potentially win new business.

How to start:

• Research which past customers live in the area you’ll be working in next so you can stay efficient with your time.
• Determine the best day and time to reach out; consider weather conditions and events in town that may disrupt traffic.
• Contact and schedule appointments with each potential client.
• Consider giving past clients a special deal or promotion to thank them for their continued business.

Consider an email newsletter. Creating an email newsletter to promote your tree service business is a great way to help people stay up-to-date on the latest information and tips. You can provide helpful advice and send it out regularly. This will help trigger customers to act and hire you to provide your services.

5. Find An Advertising Channel

A small business owner must know how to advertise his company. But at the same time, he should be smart about it. It is all about finding the right balance between attracting clients and not breaking the bank. Note that your marketing campaign does not have to be expensive. But, many of the traditional forms of advertising can be.

It is important that you find an advertising channel that works for you. Some to consider are: Direct Mailing, Flyers, or Sponsoring Local Community Events, Radio, Local TV Commercials. They can be expensive, but you can find a method that works for you and invest in one that generates the most leads for your business.

B sure you have your website up and running, though, because after seeing your ad, a potential customer is likely to look you up online to try and contact you for service.

Conclusion

The tips above should help you attract more customers for your tree service business and help you keep these clients coming back. When creating a customer-focused reputation, your main goal should be to provide excellent and responsive service that meets your clients’ needs. Then, be sure that you showcase the quality of your work and the satisfaction of your customers on your website, social media, and online review sites.