5 Website Tweaks to Get More Customers INSTANTLY [VIDEO]
Want more customers for your local Business — without spending a fortune?
You’re in the right place. In this blog post, we’re breaking down 5 powerful, low-cost strategies to help you attract more customers using one of your most valuable tools: your website.
Whether you’re just getting started or looking to refresh your online presence, these tips are designed specifically for local business owners who want results without the overwhelm.
Key Takeaways
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Start With a Clear Message & Call-to-Action
Make it instantly clear what you do, why you’re better than the competition, and how customers can contact or book you. -
Use Location-Specific SEO
Don't just say what you do—say where you do it. This helps your site show up in local Google searches. -
Make Your Website Look Like YOU
Avoid generic templates. Share your story, use real photos, and create a vibe that represents your business. -
Integrate Social Media the Right Way
Embed your social feeds on your site and always link back to your site from your social platforms. -
Use Email Marketing (Most Local Businesses Don’t!)
Add forms and pop-ups to your site to collect email addresses. Then send a simple newsletter to stay top of mind.
Video Transcript
If you're looking to flood your local business with customers without breaking the bank — great! You're in the right spot. In this video, I'm breaking down five simple and effective ways to grow your business and get more customers using your website.
If you don’t have a website yet, check out Mighty Sites — it’s an easy and affordable way to get one up and running. But if you already have a site, buckle up! Let’s talk about how to turn it into a customer-generating machine.
I’ll start by showing a simple website for a local business — a top dog-walking service in Raleigh, NC. Right away, their website tells customers why they should choose them — they’re first-aid certified, insured, and bonded. That’s rare in their space and makes them stand out. They also provide location-specific contact options (like email, phone, and social links) and a clear call-to-action to book services.
When looking at your website, ask yourself:
Is my contact info easy to find?
Do I tell visitors why my business is better?
Is there a strong call-to-action?
This site also uses social proof effectively with Google reviews and a direct link to check them out. They give a bit of background, show Instagram content, display pricing, and offer another form to capture leads. It’s clean, mobile-friendly, and purpose-built — and you can achieve this easily with a Mighty Site.
Now let’s talk about a big SEO mistake most local businesses make. They mention what they do (e.g., plumbing), but don’t say where they do it. Google needs both. For example, people search for “plumber in Denver” — not just “plumber.” So, make sure your website clearly states what you do and where you do it.
Next, your website needs to look and feel like YOU. Too many sites use stock photos and bland templates. That doesn't tell visitors anything about your story, your personality, or why you started your business. Instead, use visuals — real photos, short videos, anything that shows off your vibe. Tools like Elfsight make it super easy to embed social feeds or YouTube galleries, even if you're not tech-savvy.
Speaking of visuals — let’s dive into social media integration. Your website and social media should support each other. Add your social feeds to your website with tools like Elfsight, and make sure your social media posts link back to your website. This creates a loop: you promote your website on social and your social on your website.
Finally, the most overlooked tactic: email marketing. Add a simple form or popup on your website to collect email addresses. Then, use tools like Mailchimp or Constant Contact to send out monthly newsletters. These can include new content, photos, updates — anything to keep your business top of mind. Most people check email daily, and staying in touch with past visitors or leads keeps you ahead of competitors.
In summary, these five tips — from local SEO to email capture — can help you transform your website into a powerful tool for attracting customers. If you're not already using Mighty Sites, it’s only $9/month and perfect for local businesses looking for a simple, affordable solution.