7 Free Ways You Can Get More Dog Grooming Clients

7 Free Ways You Can Get More Dog Grooming Clients

If you own a dog grooming business, you're always thinking about ways to grow it. But how do you get more dog grooming clients?

You could sit back and wait. You might get lucky and find a few new clients that way.
However, if you want to guarantee more dog grooming clients, there are better tactics you can try!

Check out these 7 FREE strategies to get more dog grooming clients for your business.

1. Ask for referrals from local vets and pet stores.

A great way to get more dog grooming clients is by asking for referrals from local vets and pet stores.

When you ask for referrals from these businesses, please give them a good reason why they should refer you. After all, sending clients your way is in their best interest if they know you'll do a great job.

If you have a good relationship with local vets and pet stores, they're likely to recommend your services to their clients who need grooming services for their pets. This can be especially helpful if you offer special discounts for repeat customers or discounts for customers that the vet or pet store refers to you.

Giving existing customers discounts is a great way to get them back again. Providing new customers a deal can help bring in more business in the short term. It will also have long-term benefits from repeat visits by referrals from happy customers who tell others about their experience with your business.

Suppose you tell the vet or pet store that you will offer an exclusive first-time discount for clients they refer. In that case, it will give them an incentive to discuss your dog grooming business. When they refer customers to you, they will endear them to their customers. They protect their customers' best interests by saving them money on grooming—a win-win-win situation.

Also, consider shopping with the pet stores that refer to your business. The more you develop your relationship with them, the more likely they think of you when they know of a pet parent looking for a dog groomer.

2. Offer first-time discounts

Offer first-time discounts on dog grooming. It is a great free way to attract more clients to your dog grooming business.

One of the best ways to get new clients is to offer them something for free. In this case, it's a discount on their first grooming appointment with you.

You can give away as much as 50% off the regular price, but be sure that you have a set of guidelines in place so that customers know they are getting a great deal. Some things you should include in your policies:

  • Only available to new clients (who have never been groomed by you)
  • You will only give one discount per month/year (so your new clients don't think you're giving out coupons like candy)
  • You will only give one discount per person/family/household (so a family can't come in and all get different discounts)

Offer them a discount, and they will be more than happy to try out your services. They may even tell their friends, who will also want to know where they got their discount!

3. Attend local pet-related events

Participate in community events that are related to pets. Wear a shirt or hat with your dog grooming business name and logo. Network and be friendly to people. This will help more people recognize your business and help you get more clients for your dog grooming business for free.

You can also offer your services at these events, primarily if they are run by local organizations like schools, churches, or other non-profits.

If a pet event is happening in your area, go there and offer free grooming services to the animals participating in the event. You'll get exposure while helping the event organizers by providing them with something valuable at no cost.

Participate in charity events related to pets, such as pet adoption drives or fundraisers for injured animals or homeless ones who need homes. Offer free dog grooming services at those events as well - they're an excellent way to showcase your skills while helping out an important cause!

4. Publish a Regular Email Newsletter

If you own a dog grooming business, getting the word out about your services is essential. Dog owners always look for new ways to keep their dogs clean and well-groomed.

One way to attract new customers is by using a newsletter. Dog groomers like you can use a newsletter to share tips and solutions for grooming and caring for pets. You could also use it as an opportunity to promote products or services that are relevant to your business.

Publish a regular newsletter with tips and solutions for grooming and caring for pets. This will attract people to sign up and share your newsletter with friends. This will help you get more dog grooming clients for free!

The best way to start is by deciding what type of content you want to include in your newsletter. You can write articles about the latest trends in pet care or share tips on selecting the right dog food and treats at an affordable price. Suppose you are interested in writing about pet health topics. In that case, you can also write about how important it is for pet owners to keep their pets up-to-date on vaccinations and other preventative care measures.

**Ensure that your newsletter has valuable information that people wwill want to subscribe to it. You can also throw in some coupons or discounts so that readers know that there are additional value benefits from signing up for your email list.

Once you have created an email marketing list, it is time to start building subscribers!

5. Host Free Grooming Classes

If you want to grow your business and add value to your clientele, consider hosting a free grooming class at your store monthly. Teach basic grooming tips and tricks. This is a free way to help attract people to your business and get more clients.

For example, you can teach people how to trim their dog's nails or brush their cat's teeth. Articles like "how to trim a dog's nails without causing pain" interest many pet parents. Getting your clients comfortable with basic grooming tasks will increase repeat business because they know they can rely on you for advice.

You can also offer discounted rates on services like nail trims, teeth brushing, and ear cleaning during these classes.

People will want to come back regularly for maintenance care rather than just once every few months for an entire grooming session. You can even offer coupons for discounts on vaccinations and spay/neuter surgeries during these classes!

6. Get Reviews on Google Business Profile

Google Business Profile (formerly Google My Business) is a business management platform. It lets you create an online profile to attract customers, manage your listing across Google Search and Maps, and engage with potential customers in-store.

Google Business Profile has been around since 2011. It was rebranded in 2015 after Google Places was discontinued.

The platform allows you to:

  • Create an online profile for your business on Google Search and Maps.
  • Respond to reviews posted by customers.
  • Post important updates and information about your dog grooming services.

A listing on Google Business Profile (GBP) is the best way to get your business listed on Google Maps, the most visited site in the world. According to Google, more than 3 million searches are conducted every second. If you want to get in front of your target audience, then GBP is the best place to start.

But what's so special about GBP? Why is GBP important for your dog grooming business?

Here are some reasons why you should invest time and effort into building a solid GBP listing.

Increase website traffic to your Dog Grooming Business Website

The more visible you are, the more people will notice your business and visit it online.

When someone searches for something related to your industry or niche, they may see your listing on Google Maps and click through to view details about your company — including address, phone number, and website URL — all of which help drive them directly into your business's door!

(If you don't have a website currently, try the Mighty Sites Simple Website Template for Pet Groomers.)

Get More Google Reviews

It's no secret that reviews are a big deal in eCommerce. They can make or break your company's reputation and make or break your sales.

But most people don't realize that reviews aren't just crucial for eCommerce companies — they're essential for all businesses. And if you're not getting enough reviews, it could cost you thousands of dollars every month.

Many people trust online reviews as much as personal recommendations. Therefore, many great reviews will help drive more dog grooming clients to your business for free.

The more reviews you have on your GMB profile, the better. So how do you get them? Here are five tips:

  1. Ask for reviews
  2. Respond to negative reviews
  3. Take pictures of happy customers
  4. Use Google My Business ads for exposure, not sales
  5. Update your GMB regularly

7. Create a customer referral program

Have you ever wondered how to get more customers for your dog grooming business for free? Well, you can do this by creating a customer referral program.

A customer referral program is a marketing strategy that allows current customers to refer friends and family for free or discounted services. This is a great way to attract new clients without spending money on ads or promotions.

Here are some tips for creating a successful customer referral program:

You can offer discounts on future purchases or send them special discount codes they can use on their next purchase. You can also give them free products, such as shampoo or treats.

Make it easy for customers to refer friends and family: To ensure that your current customers refer people, make the process as easy as possible. For example, you could include a link so they can share your website with their friends via email or social media channels like Facebook and Twitter. You could also create an email template they can send out to their contacts with just two clicks of the mouse!

The best part is that you don't have to spend money on advertising or marketing. Your current customers are your best source of new clients, so why not let them do the work for you?


The dog grooming industry has a growing demand. Whether you're a self-employed dog groomer or someone looking to start a pet grooming business, you need to get your name out there to drum up the business you need to build your career.

These seven free methods can help you grow your dog grooming business and land more clients!

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