7 Places to Advertise Your Asphalt Paving Company For Free

If you're looking for free places to advertise your asphalt paving company, you've come to the right place!

There are lots of small businesses out there that don't have much money to spend on advertising. Marketing advice involves telling you where to spend money, but that is not always practical.

For instance, Google ads are a good option. Still, not everyone has a few hundred dollars to spend on Adwords or Facebook Ads every month! This means we must look into more affordable options for getting our brand in front of new customers.

Today, I will share with you seven fantastic places to advertise your asphalt paving company for free.

1. Google Business Profile

The best way to market your asphalt paving company is through Google My Business. It's free to use and will allow you to connect with your customers in a personal and easy way.

Google Business Profile is a free service that allows you to create a free listing for your business on Google Maps. This listing will include information such as your address, phone number, hours of operation, reviews from previous customers, and more.

The great thing about Google My Business is that it allows you to connect directly with potential clients without much work. Once you get a few reviews from customers, these reviews will show up in search results when someone searches "asphalt paving."

You can also reach out to past customers who have left positive reviews on your business' page on Google Maps by emailing them or commenting on their reviews. This will let them know you're thinking about them and appreciate their business.

1. The first step to maximizing your Google Business Profile page is to create a unique and compelling description. The description is the first thing people see when they land on your GMB page, so it's essential to ensure that it's exciting and engaging.

2. The second step is to include your relevant business information in the "About" section. This includes things like your business name, address, and phone number. You should also add links to your website, social media pages, and other relevant websites related to your business.

3. The third step is to include photos of your business location and any products or services you offer. You can also add pictures of happy customers if available – this will help add credibility to your claims about how great your business is!

Finally, make sure that you claim every listing that belongs to you!

2. Local Online Business Directories

Local online business directories are websites that allow users to find local businesses in their area. These directories may be free or paid and come in many different formats.

The most common types of local online business directories include:

Yellow Pages — Yellowpages.com is a website that offers listings for businesses in the United States and Canada. The site also provides several other services such as coupons, maps, and reviews.

Yelp - Yelp is one of the most popular local search sites on the web. Users can post reviews and ratings of local businesses, which can help others choose where to spend their money.

Facebook — Consumers use Facebook to find local businesses, which means you'll likely see ads for local companies on your timeline at some point!

Making sure your business profile is filled out on popular local online business directories is a great way to advertise your asphalt paving company for free. It's also helpful for getting more leads, growing your customer base, and increasing revenue.

These are some of the most popular local business directories:

• Google Business Profile
• Yelp
• Foursquare
• Yellow Pages Local Search
• Citysearch
• Superpages

Local online business directories are useful because they allow small businesses to reach customers who may not know they exist.

Local online business directories give smaller companies an equal chance at attracting new customers at no cost!

3. Facebook and Instagram

Facebook and Instagram are two of the most popular social media platforms. This is where you can connect with your audience and customers.

Here are some tips for using Facebook and Instagram to advertise your asphalt paving company for free.

1. Stay active on Facebook and Instagram. It's a great way to reach new people for your small business.
2. Post regularly on both platforms to keep people engaged and coming back for more information about your small business. The more you post, the more likely people will see it!
3. Post photos of your services and completed projects, along with details about what makes them great (and how they work). If something exciting is happening at the office or around town, share that too! People love seeing behind-the-scenes glimpses into what makes your small business tick!
4. Share articles that relate to your target audience's interests or hobbies — especially if they involve trends or topics relevant to them (like summertime paving projects).
5. Link to other interesting articles on relevant topics that might interest your followers (and don't forget to use hashtags!).
6. Post fun content like memes or videos that may go viral if enough people like them.

4. Bulletin Boards

The best way to get customers is to be at the center of your community. That's why you should post flyers about your asphalt paving business with your contact information on community bulletin boards at small businesses, community centers, and the YMCA.

It can be hard to find customers when you're just starting. An excellent way to get more leads is by posting flyers in places where people will see them, like restaurants and grocery stores. You can also post flyers near churches or schools if they're in your area.

Here are some tips for using community bulletin boards:

Post flyers with your contact information every few weeks rather than all at once. If you post too many flyers at once, they may end up getting tossed before anyone has an opportunity to read them all.

Make sure that each flyer contains complete information about your offering and how people can contact you. This ensures that they can quickly contact you if they have questions or want more details about what you do.

Be sure to include your website address so people can look you up online too.

5. Job Sites

An excellent way to advertise your asphalt paving business is to put yard signs at job sites. Put a sign with your business name and contact information on the front lawn of places where you have completed brand-new asphalt paving projects. This will help your potential customers know that they can trust you with their asphalt paving needs. Some people will be more inclined to call if they see how well your asphalt paving job stands up in the weather, and others may want to come by and check out the work yourself.

This is an excellent way to market because it's very cost-effective and doesn't take up much time or effort on your part. If you have an existing customer who needs their driveway repaved, ask them if they would mind allowing you to put up a sign on their property while waiting for you to finish their project.

6. On Your Vehicles

One of the best ways to advertise your asphalt paving company is to put a decal on your truck. Include your phone number and website address so people can quickly contact your business for services. You can also use the decal to promote a unique service, such as "free estimates" or "24-hour emergency services."

The most important thing is to make sure that the design looks professional. It should be easy to read from a distance and not too cluttered with information.

Here are some tips for using vehicle decals:

1. Select a good location for the decal on your truck. A good rule of thumb is to place it somewhere people will see it when looking at your truck from the side – such as the rear window or tailgate.
2. Make sure the lettering is large enough that people can read it easily. If you have multiple vehicles, consider putting multiple decals on each one so that each truck has its unique look with different text and graphics.
3. Use bright colors that stand out against any background (e.g., black text on white background). The contrast between the background color and lettering makes it easier for people to read your message more quickly – which translates into more leads!

7. Promotional Apparel

It's important to let people know that you're in the asphalt business. One of the best ways to do this is by wearing t-shirts and hats with your business name, logo, phone number, and website address. This is a very cost-effective way to advertise your asphalt paving business.

Buying the t-shirts and hats may have a small cost at first. But then you can wear them forever (or for a long time)! Every time you put on a ball cap with your company name or wear a t-shirt advertising your business, you get free advertising!

Everyone you meet or see will view your logo. Thus, building a lot of local brand awareness for what you do.

Bonus* - Create an Simple Professional Website For Your Asphalt Paving Company

A decent website isn't free, but it is a low-cost and cost-effective online billboard.
Consider trying the Mighty Sites Simple Website Template for Asphalt Paving Contractors. You can launch a simple, professional website for your business for only $9/month.

It's a great way to create a better online presence for your small business without breaking the bank.

Conclusion

On the whole, getting free advertising for your paving company is straightforward. There are plenty of free ways to do this, with little or no effort. And if you make those efforts, you may find that it's easier and more effective than paid advertising in many cases.

It all comes down to remembering to execute on these free advertising opportunities, and you will see an influx of leads for your asphalt paving business.