7 Things Your Personal Training Website Should Include

Whether you’re a new personal trainer or have been in the business for years, having a website is crucial to increasing your exposure and client base. But, once you create a website, the hardest part is figuring out what to put on it. That’s why we wrote this blog to guide personal training business owners through the things your personal training website should include.

Here are seven things you should consider including on your website to make it a successful marketing tool for your business.

1. About You & Your Personal Training Business

Your Credentials & Your Experience

As a personal trainer, you know that clients are more likely to sign up for training sessions if they see that you’re qualified and experienced. This is one of the main things your personal training website should include. After all, everyone wants to know that their fitness needs will be met safely and with the best results possible. So when it comes to your website, you want to make sure that your potential clients have access to all the information they need to feel comfortable signing up for your services. That’s why it’s essential to include credentials on your personal training website.

You can’t expect people to hand over their hard-earned money without knowing that you’re the person for the job. But listing your credentials is about more than just showing off; it’s a way of connecting with them and making them feel at ease with you in a professional setting. It’s an opportunity to showcase your accomplishments, highlight any significant experiences you’ve had in your field, and prove that you’re qualified enough to deliver accurate results while giving people an idea of what kind of trainer they can expect you to be.

Your website should do more than list out all of your certifications. Showing people how you earned those certificates and what they mean is just as important, if not more so. Don’t assume people know what a credential means. Explain to them how it adds value to their experience working with you as their personal trainer.

Your Philosophy And Style Of Workout

It’s important to discuss your philosophy and style of workouts on your website because it will help people decide if you’re the right kind of trainer for them. It will also help you filter out people who are probably not a good match for you, so you can focus your time and energy on the clients who are most likely to get accurate results from working with you.

For example, some trainers insist on having their clients work out in a gym. They might say that people don’t get accurate results unless they follow a strict workout program that uses heavy weights, intense cardio, and other specific equipment. They might also emphasize how important it is to have a trainer there to supervise every workout and ensure that every movement is done correctly.

Other trainers are more flexible about where their clients work out. They may prefer to work outdoors in parks, the beach, or even in a client’s home or office space. Rather than focusing on one type of exercise program, these trainers may take a more holistic approach by incorporating different workouts into each session, depending on their client’s needs and preferences. They may also teach their clients how to work out independently, so their gym time can be more productive and efficient.

When choosing you and your services, your potential clients need to know what they are signing up for.

Where You Conduct Personal Training Sessions

Explaining on your website where you conduct workouts with clients is essential, as it gives them an idea of the types of spaces they’ll be doing their workouts. For example, you might choose to work out in a gym, or you might opt to use a client’s home or office space. Being able to describe this information online allows those interested in hiring you to get a better sense of whether or not your services would be a good fit for them.

When You Are Available For Personal Training

One of the most important things you can do as a personal trainer is let people know when you’re available for sessions. If new clients don’t know when you’ll be available to train them, they’ll probably go somewhere else—so make sure it’s easy for people to find that information on your website. It’s good to include a line on your page that says, “Available for personal training Monday through Friday from 8 AM until 4 PM.” If you only have time for sessions in the morning or during the week, be clear about that. Transparency is key!

Also, this is one of the more important things your personal training website should include for your own sake. Creating a schedule for yourself that is sustainable is key to long-term success.

2. Make Your Website Look Good On Mobile Devices And Tablets

What does your website look like on a mobile device? Do you know? You should. After all, nearly half of all customers use their smartphones and tablets to shop, surf the internet, and do pretty much anything else they could think of. If your website is hard to use or doesn’t work well on a mobile device, you’re missing out on at least half of your potential customers.

We all know that personal training is an industry that relies heavily on effective advertising and marketing. You want to make sure your website is accessible and easy to use on a mobile device or tablet, so you can attract new clients and ensure they will come back to your site again and again. It’s essential to keep this in mind when designing a website because most of the time, people will be viewing it from their phones, which means they’ll want something easy to read and understand. A website that works well on mobile can also help with SEO (search engine optimization) which helps people find your website more easily. It’s crucial for any business owner who wants their company to succeed!

3. Professional Looking Photos

Choosing a personal trainer isn’t usually a quick decision. People looking for one will typically compare multiple trainers and their services before they make any moves, so you need to make your business stand out from the crowd. One way to do this is by showing off your skills with professional-looking photos on your website, social media, and Google Business Profile.

Personal training is all about the results, so you want to show potential clients what you can do for them. To get the most out of your photos, it’s good to work with a professional photographer who has experience taking pictures of athletes in action and knows how to capture all the details.

The pictures you choose will depend on what type of training you do. If you specialize in specific areas like weight loss or sports performance, try getting some shots of your clients in action or before and after pictures that display the results of your work. If you offer general fitness training, it’s good to have photos of yourself using different types of workout equipment or performing exercises with clients.

Regardless of what kind of personal training you offer, it’s essential to show people that you genuinely care about helping them reach their goals and improving their lives. Having high-quality photos on your website conveys that you are the real deal and will help you attract quality clients.

4. Links To Social Media Platforms You Use

A fitness website is a great way to get your personal training business out there. When looking to create a website, you should include links to your social media channels, such as Instagram, Twitter, and Facebook. This will allow potential clients to follow you, which will make them feel more comfortable with the idea of hiring you.

You can also use your social media presence to promote your business in other ways. For example, you can post about special offers for clients who sign up for a certain number of sessions, or you could offer free appointments for first-time clients. If you’re looking for new ways to expand your business on a limited budget, these are just two options to help attract customers without spending too much money on advertising.

5. Provide Testimonials And Social Proof

Did you know that the average online user consults 10.4 sources of information before making a purchase?

Online reviews have become an increasingly important source of information for consumers, helping them make informed decisions about whom they should do business with. As a personal trainer, you can use your clients’ testimonials to build your reputation and help grow your business. Here’s how to get started:

1. Ask for testimonials and reviews at the end of your sessions. Don’t be afraid to ask for feedback and testimonials in person—you may be surprised by how willing your clients are to provide them!

2. Leverage social media. Don’t forget to ask for reviews on social media, too. This can help extend the reach of your positive feedback while also assisting new clients in finding you online.

3. Make it easy on yourself and share links with clients where they can leave reviews, or let them know what social platforms you’d like them to use (i.e., Facebook, Google+, or Yelp).

Once you have some reviews, make sure you use them in your marketing and promotion materials. While this may seem obvious, many businesses don’t display their reviews prominently enough on their website, brochures, or other media.

6. A Clear Call-To-Action

Should I Call You? Text You? Email You? Drive To Your Gym And Fill Out A Form?

As a personal trainer, you know that your business relies on people reaching out to you. To have the most success with this, use a clear call to action on your website to encourage people to contact you. Make sure that it’s obvious how they should do this, whether through an email or phone number. Should they call you? Text you? Email you? Drive to your gym and fill out a form?

Don’t make them dig for information about getting in touch with you. Some people may be too nervous to ask for your contact information and leave without taking any action.

If you’re not sure how your current website is doing with this, look around at the websites of other personal trainers in your area and see if they are doing anything more effectively than you are. It could mean the difference between getting a new client and losing one altogether!

7. Contact Info

As a personal trainer, you’re always on the go—meeting clients at their homes or in the gym, running your workouts, and making time for your nutrition and recovery. You may not always meet prospective clients in situations where they cannot quickly write down and remember your contact info immediately, which is why it’s so important to have all of your contact information readily available on your website.

If you want to make it easy for people to contact you:

1. Give them several options.
2. Post your email address as well as a telephone number.
3. Include links to social media profiles like Facebook and Twitter so that people can connect with you there as well.

They may want to follow you or use a messaging app like Facebook Messenger to get in touch.

Conclusion

Hopefully, we’ve given you plenty of things to think about before you dive into creating a personal training website. There are many pieces of information your personal training website could include. However, we think these are the seven things your personal training website should include. This guide shouldn’t be the last word on the subject, but it should give you a good starting point for designing your website and including the critical pieces of information.