Food Truck Website Checklist

Food Truck Website Checklist

It's time to start thinking about building your food truck website! So, where do you start? This checklist will help!

This is a comprehensive food truck website checklist that you should use to help guide you when adding content to your business website.

1. Pictures of Your Food Truck, Staff and Food

You need photos of your food truck, the food you sell, and your staff on your food truck website. It is vital to help consumers get to know you and for your website to stand out.

The first thing that people look at on a website is the photos. If you don't have any, or if they are bad quality, then most people will leave without looking at anything else.

It's important to have photos of your food truck and the staff that work there and pictures of the food you sell. People want to know what they will get when they order from you, and it is essential that customers can see what their order looks like so they know what it should look like when it arrives at their table. This will also help with customer satisfaction. After all, it reduces the risk of them sending something back because it didn't look like what was advertised online.

Consider Hiring a Professional Photographer

The best way to do this is with a professional photographer who knows how to shoot a food truck website. They will have the right equipment and lighting setup to make sure your photos come out looking great.

It's also essential to have a professional photographer who can do basic retouching work on the photos if necessary. This will help ensure that no one looks bad in their image or has any bad angles or accessories in their shots.

The photographer should be able to tell you what kind of backdrops look good with your food truck. A good photographer will probably be able to suggest different options for backgrounds that work well with your brand and logo color scheme and make sure everything is laid out correctly, so it looks nice on camera.

Great pictures are an asset you can use in many ways to promote your food truck. Consider hiring a photographer to help capture your business in the best light.

2. Social Media Links

If you're a food truck owner, you know that it's essential to have a website.

Your website is where people can learn more about your truck and its offerings, find out when you are in their area, and even place orders for delivery. It's also a great way to get started on social media marketing.

Some of the best ways to use your website are by adding links to all of your social media profiles. This will make it easier for potential customers to find you on Facebook or Twitter.

By including links to these other sites, customers can see what's happening with your business. It also gives them access to these other platforms if they want additional information about your food truck.

Ideally, this will help encourage potential customers to follow you on social media so you can reach them with promotional messages more often.

3. About Your Business

The about section is one of the most critical elements of your food truck website. This is where people will learn the story of who you are and how you started your business. If a customer has questions about your food truck business or what you do, they can read about it on your site.

An excellent way to start an about section is by telling customers about yourself and why you chose this career path. This can be in the form of a short paragraph or even just a few sentences. You can also include information about how long you have been in business and what inspired you to start your own business.

If you have a personal story about why you started this business or it means so much to you, share it with them! It will help customers connect with you and make them feel like they know more about who is selling them their food.

4. Your Food Truck's Menu

Your website is a place where you can display your menu and make it easy for customers to find out what you have to offer. You can do this by simply typing your menu onto your website or linking to a separate page with all the information about your food truck. This will give customers an idea of your offer before visiting your truck.

It's also a good idea to keep your website's menu up-to-date so that people know what changes you've made since they last visited. If there are new items on the menu, then let them know!

5. Your Locations or Schedule

What's the best thing to do when running a food truck?

Answer: Tell everyone you know where your food truck is!

It's true. The more people know about your food truck, the more business you'll get. And telling people where your food truck is located doesn't have to be complicated - include some information about the typical locations of your food truck on your website. Also, if you have a regular schedule of where your food truck is on certain days, include that too.

6. Links to Your Food Truck's Google Business Profile

Link to your Google Business Profile from your food truck website so potential customers for your food truck can read your reviews and learn more about how your food truck operates.

In addition to opening your Google business page in a new tab, remember you'll also want to add a link to your social media accounts (Facebook, Twitter, Instagram).

You can also use these pages as an opportunity to provide links to any other websites you might have related to your business (such as Yelp reviews or a blog).

7. Calls To Action

Call-to-action buttons are short statements that prompt people to take action. They're usually phrased as a question or comment.

Call-to-action buttons are used on websites for two main reasons:

  1. To increase conversions

  2. Encourage users to perform an action that can benefit them (such as signing up for a newsletter, buying your product, or downloading an ebook).

Here are some examples of calls to action on food truck websites:

  • Contact us

  • Get Directions

  • Order online

For a food truck website, it is essential to include an appropriate call to action like, Contact Us or Order Online (if you offer that functionality). This will help turn website traffic into paying customers by telling them precisely what the next step is to take to order your food or visit your food truck that day.

8. Your Contact Information

Food truck websites are the perfect place to add your contact information. Be sure to include all your contact information on your food truck website, like your phone number, email address, and directions to where your food truck is located.

Your Food Truck's Website is Your Food Truck's Digital Business Card

A good food truck website is an essential part of any successful business. If you want people to find out about your food truck, you will need a website that can help them do just that. You can use your website to provide information about the menu items you offer and the location of where you sell them.

You can also use your website as a marketing tool by providing coupons and discounts for people who visit your website or follow you on social media sites like Facebook or Twitter.

9. Info On Special Services

If your food truck offers unique services like catering or dedicated event services, make sure to include this information on your website.

Make it easy for people considering your exceptional services to contact you.
Make sure the site is mobile-friendly and easy to navigate on any device.

10. Your Food Truck Logo

Include your logo and not just your business name on your food truck website.

Make sure your logo will look great on a website, mobile device, and print materials.

Your logo should be simple, recognizable, and stand out from the crowd. It should be memorable so that people can easily associate it with your brand and what you do.

Use a font that is easy to read but not too common or boring. And make sure the color scheme matches the rest of your branding elements.

You want people to remember you and what you do, so having a solid visual element is essential.

If you need help with logo design, consider hiring a designer on a platform like Fiverr.


There are a lot of things to take into consideration when designing a website for a food truck. The key to success is knowing these factors and anticipating where the problems will be and how to solve them.

Using this checklist when planning a food truck website, you can ensure your client will have the info they need to decide whether to visit your food truck. It will also help you construct a website you can proudly show off!

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