How to Advertise a Painting Business & Get More Customers

Are you ready to get more customers for your painting business? Awesome, you're in the right spot! Today, we're going to talk about how to advertise your painting business: easy, simple, mostly free, and cheap ways that are going to help get more customers for your painting business this season. Great, right? So, we're going to learn how to do this even if you have no advertising experience, your business is brand new, or it's your first time trying to do anything besides just word of mouth. Because you're ready to grow your business, you're in the right spot. We're going to talk about tips that you can implement to advertise your business on a consistent basis, that are going to help you get more customers, and again, like I said, most of these things are going to be free. You just gotta do them, or they're going to be pretty cheap and effective advertising methods. Right? We've seen these work for other local businesses. We know they're going to work for you. I'm a local business owner, so I understand the tactics that we have to use to make your business shine. So, without further ado, let's start jumping into this content.

Video Transcript

But first, why do you actually need to advertise your business in the first place? Can't you just rely on word of mouth forever, right? Well, word of mouth is great. I'm not going to discourage that, but at a certain point in time, things change, right? Your word of mouth advertising is going to reach a certain level where it kind of plateaus, and you're going to have a choice to make. Either you're going to be satisfied with where your business has plateaued and say, "Okay, that's fine with me. That's going to be my income level. That's going to be the size of my business, and that's going to be where I stay." Nothing wrong with that. You could be perfectly happy there. But I have an inkling if you're watching this video, you're trying to figure out how you grow beyond that plateau, right? And we all reach them as business owners sometimes. How do you break through that plateau? Here's what you need to do: you need to advertise your business, and you need to learn how to do it well. And you need to learn how to advertise so you get a return on investment. That means whatever you spend, it's paying for itself with customers coming back to you. Once you learn that art form, you're going to be able to grow your painting business as big and large as you want. And again, this video is brought to you by Mighty sites. The link's in the description below. It's only $9 a month for a simple, professional website for your painting business. So if you don't have one yet, I suggest you give it a try. There's a 7-Day free trial.

All right, let's talk about these tips to get your business going. All right, first up, make the most of social media. You're probably not making the most of social media right now. Create a Facebook page and an Instagram account specifically for your painting business. If you're not experienced on social media, get a friend, get a spouse, get a partner to help you. What you should be posting is before and after photos of each one of your projects. Post customer testimonials and include fun behind-the-scenes content of you and your team at work. Remember, a picture is worth a thousand words, especially in your line of work. So the more you share about who you are, what your company is, who's on your team, how happy your customers are, and the quality of your work on social media, the more you're going to do to attract people to your business who are researching online for a painting business. That's going to go a long way and help you stand out from others. And again, it's just the legwork, but it's free to do.

Next up, partner with local businesses. Reach out to hardware stores, interior designers, and establish partnership referral partnerships. They are great. You could offer exclusive deals for their customers and vice versa, so it's a win-win. Also, get them to link from their websites to your website. That's going to tell Google that your website is legit. The more other local businesses you have linking to you, which is going to help you raise up in search results, which is going to help you attract more traffic online to your business. Traffic turns into customers.

Tip number three, it's all about the community. Make sure you're participating in local events, fairs, charities. Sponsor a little league team or a community art project. It's a great way to get your name out there and show that you care about your community. This matters because when people see your business investing in the community, they're going to want to invest back in your business.

Number four, encourage word of mouth. Right? I didn't say that that wasn't important. And also, offer a referral discount. So offer a discount to customers who refer new clients to you. It's a simple and powerful way to gain new business.

And at tip number five, design eye-catching flyers and business cards. Distribute them in local coffee shops, community centers, on bulletin boards, nearby homes. Even make sure they have all your essential info: your contact details, services, and a catchy slogan and brand. Right? Don't just say Dave the painter. Actually have a company name so that they remember you. And then distribute these things. Put them out so that they catch people's attention.

All right, tip six, get listed in online directories. Make sure you have a Google business profile. Make sure you have a Yelp profile. You might even want to do Angie's. Encourage your satisfied customers to leave positive reviews. This boosts your local search visibility. That means SEO, search engine optimization, gets boosted by having reviews and by having your business listed accurately in these business directories. That all helps, and it helps potential customers find you and trust your service.

And last but not least, experiment with targeted ads on platforms like Facebook and Google. You can set a budget so you only spend what you want, like $200 a month, and you can target specific areas. So, me, I live in Denver, Colorado. If my painting business was here, I'd say just advertise this ad in Denver, Colorado, and spend $200 bucks, and I could set the goal to just try to reach as many people as possible, right? It's a cost-effective way to reach potential customers who might need your services.

All right, so there you have it. If you don't have a website, click on the link below. Try Mighty sites. Super easy and affordable to have a great small business website. Only $9 a month as a starting point. And there you have it. So, if you like this video, please hit that subscribe button. Please hit that like button so you can share, and it'll help it spread to other local business owners who are trying to grow their business just like you. If you have any questions, leave them in the comments below. And until next time, we'll catch you in the next video.