How To Get Bookkeeping Clients From Home
Operating a bookkeeping service presents the unique opportunity to work from home and make good money. For starters, businesses and individuals are always on the lookout for quality bookkeepers. Therefore, more and more people bookkeeping professionals are offering bookkeeping services right from their homes.
However, building your freelance career comes down to attracting new clients. It is the surest way of safeguarding your bottom line and achieving success amidst the ever-growing competition. Below is a comprehensive guide to help you attract more clients to your home-based bookkeeping business.
Have A Website To Complement Your Home Business
You need an online presence to make it in the digital bookkeeping world. Luckily, it doesn’t have to be complex or expensive. All you need is a simple website that shares your mission statement, introduces your services, and includes contact information. Therefore, interested parties can learn more about you and what you offer.
Create A Professional-Looking Email Address Matching Your Website Domain
You need to maintain professionalism despite working from home. Therefore, it is vital to create a professional-looking email address that matches your website domain. Doing this helps increase your credibility with clients, thus drawing in more business. Equally, it ensures your cold email campaigns don’t get deleted, ignored, or marked as spam.
Establish A Facebook Business Page For Your Bookkeeping Business
A Facebook business page will help bring in more traffic to your bookkeeping website. Ensure you set it up to contain all the information that potential clients need to know about your business. It should also include an action button that directly lets consumers contact you. Be sure to link your Facebook page to your website so that potential clients can learn about you in both places.
Join And Participate In Facebook Groups Serving Your Target Market
Many businesses and individuals join Facebook groups of like-minded individuals. Join Facebook groups that include your potential clients. You can’t usually just openly solicit people in a Facebook group, but you can join the conversation and offer advice and helpful information. By doing so, you are likely to generate leads. Joining these groups and actively participating in answering user questions will help put you on the map. It is an effective way of establishing yourself as an industry leader while attracting more clients and building your brand.
Think about who your target client for your bookkeeping service is and join a group you think they might join. For instance, if your target client for your home-based bookkeeping service is small businesses in Wichita, Kansas then you might want to join the Wichita Kansas Small Business Network. This Facebook group boasts over 3,000 members who are in the small business community in Wichita, Kansas. Participating in this group would be a great opportunity for a bookkeeper to make the right types of connections and find new clients.
Connect With Friends, Family, And Acquaintances To Help Promote Your Business
Have you told your friends and family about your bookkeeping business? Well, network with them and ask that they promote your business to any of their friends and acquaintances. Word-of-mouth advertising will get you high-quality leads that can easily convert.
Volunteer To Give Bookkeeping Educational Workshops Within The Community
You must get your name out there to attract more clients. It all starts with volunteering your time to give educational workshops on bookkeeping basics within the community. Visit community centers and libraries to connect with individuals looking for more information in the bookkeeping world.
Attend Networking Events Regularly
Networking in person is easier than you think. Start by checking out Business Networking International (BNI), Chamber of Commerce, and Rotary Club to connect with professionals within your industry. They offer the unique opportunity to get together and refer one another to potential clients.
Connect With Small Business Owners By Attending Grand Opening Celebrations
When was the last time you attended a grand opening celebration? Well, think of every new business venture as a potential client. After all, new business owners are always looking for someone to handle their finances. Therefore, make it a priority to attend all ribbon-cutting ceremonies and grand openings in your area. Leave your card with the business owner or manager when you leave and let them know you would be excited by the opportunity to provide bookkeeping services for their new business.
The Bottom Line
The above guide will help you get more clients for your bookkeeping business when you work from home. However, the first step is getting a working website that complements your home business. At Mighty Sites, we can help you create a business website in less than a minute. Ensure you contact us today to launch your bookkeeping website.