How To Get First 100 Customers For Your Painting Business [VIDEO]
Today, we're talking about how to get your first 100 customers for your local painting business. Imagine having a line of excited customers waiting for you to transform their spaces with your paintbrush. Well, it's possible, and I'm here to guide you through it with simple steps. Whether you're new to painting or a pro, these tips are easy to follow.
Key Takeaways
•Understand your unique selling proposition to stand out in the market.
•Build a memorable brand with a consistent name, logo, and colors.
•Establish an online presence with a simple, user-friendly website and social media.
•Network with local businesses and communities to expand your reach.
•Offer introductory discounts or special packages to attract initial customers.
•Gather customer testimonials and use them on your website and social media.
•Utilize local advertising methods like flyers, newspapers, and billboards to increase visibility.
Video Transcript
Are you ready to get a whole bunch of customers and skyrocket the growth of your painting business? Awesome, you're in the right spot! In this video, I'm going to break down my 15 years of experience helping local businesses grow their businesses, attract customers, and I'm going to share with you everything I know about how to get your first 100 customers starting from scratch. We're going to break that down simple and easy, even if this is your first business, even if you're brand new, or hey, even if your painting business has been around but you're looking to accelerate things this season. Let's get started.
But first, why does all this matter in the first place? Because you need to have a steady flow of customers. So even if you're a new business or even if you're an existing business, you've got to have a way where you know this is what I can lean on to get customers all the time. Because the biggest killer of businesses is having those customers dry up, right? And then it creates cash flow issues and kills the business. The more you can master attracting customers right from the outset, the better off you're going to be long-term to have a sustainable, strong business. So let's jump right in and break down exactly how to do this.
Alright, the first thing you got to figure out is your unique selling proposition. Don't be worried about that fancy term. What I mean is you need to be clear on what you offer and what makes you unique. Are you the best painting business in town? Are you the ones who can get there the fastest? Do you have the most availability? What is it about your business that makes you unique? Do you have something that you specialize in, like homes or offices or even murals or something? Understanding your unique selling proposition is key. Think of it like this: why should someone buy from you or hire your painting company instead of any other painting company out there? Get clear on that. It's going to help you market and get those first 100 customers. But first, you need to know why your business instead of anyone else. This knowledge will help you communicate confidently with your business and attract customers who are looking for what you have to offer.
Alright, step two is once you know why, now you can actually create a brand. You don’t just go by your name in business, right? That’s not how it works. If you want to be successful and build a big business, you have to have a name for your business, a logo, and colors that you use consistently on your business card, your website, and your uniform. If you don’t have a website, click on the link below for a $9 a month simple, professional website for Mighty Sites. Now, these consistent elements will help reflect the quality and creativity of your painting service. Make sure your brand sticks out and it’ll help your ideal customers remember your business. This could be as simple as choosing vibrant colors or your logo that showcase your expertise in color selection for painting.
Step three, now you need to set up an online presence. Start with a simple, user-friendly website, links below, showcasing your services, before and after photos or projects, customer testimonials, and how to contact you, like a lead form. That’s it! Now, don’t forget social media. Link to platforms like Instagram and Facebook where you showcase just projects that you’ve done. That’s all you have to do and regularly posting pictures of your completed projects and engaging with the people who comment are going to be great for helping you raise awareness and attract those first 100 customers.
Okay, now here’s where the most important pieces start to happen. One of the best ways to get customers is through networking. So, you need to start attending local business events, join community groups, and introduce yourself and your business. Partner with other local businesses, like furniture stores or real estate agencies that can refer your services to their customers. Word of mouth is incredibly powerful at the start, especially in local communities.
And here’s the next step, which is critical to attract your first customers. Consider an introductory discount or special package. You got to get things going, you got to get customers going. For example, a discount on room painting for the first 20 customers or free color consultation with any booking. Promotions like these can entice people to try your services, and if they love their work, they will not only come back, but they’ll also tell their friends. Have that irresistible offer to get them to start being your customer in the first place.
Alright, step six. Once you get some customers going and you start completing jobs, ask your customers for testimonials. Positive feedback from satisfied customers is one of the best, most persuasive tools you can use to attract more business. Now, where do you use these? You’ve got to put them on your website and put them on your Google Business Profile. That’s going to help you a number of ways. Also, use before and after photos of those projects on social media too.
Step seven, now it’s time. Once you’ve got all that going for your business, it’s time to invest in a little local advertising. This doesn’t have to be expensive. It can be flyers that you put in local shops and bulletin boards, ads in local community papers or newsletters, and even a small billboard in a strategic location if you have that opportunity in your local market. If you’re in a small town, that’s going to make a lot of sense for you. Now, make sure your advertising clearly communicates what you offer. Right now, you know what makes you unique. You have testimonials from customers, you have an irresistible intro offer, so include that in your ads and then you’re going to be able to track their effectiveness and see how people mention that when they come to you.
That’s it! Getting your first 100 customers is going to take some effort and dedication, but it’s entirely achievable with this approach. Just start by understanding and defining your why customers should choose you, creating a memorable brand (it can be simple), then establish a solid online presence and then get into your community and network. Have an enticing promotion and don’t underestimate the power of customer testimonials and targeted local ads that highlight all the things we just talked about. If you like this video, hit like and subscribe so you can catch all the ways to create visibility for your local painting business.