How to Get Next 100 Customers for your HVAC Business - EASY Step-by-Step

Are you an HVAC contractor looking to get your next 100 customers for your business? Awesome! I'm so glad you joined me in this video. We're going to break down exactly what you need to do to get 100 customers for your HVAC business. And the best part? I'm going to teach you how to do this without breaking the bank. No expensive marketing or guru stuff in this. It's going to be simple, effective techniques that you can implement right away to help you start getting customers and get all the way from zero to 100 customers for your HVAC business. Even if your business just started or even if your business has been around for a while and you're trying to jump-start it, this is the video for you. But first, why is this so important? Well, it's really critical that you figure out a way to consistently have a flow of leads and customers for your business because you never know when that dry season's going to come, and when it does, cash flow issues can wreck a business. I want to make sure that doesn't happen to you. The best thing you can do is build into the DNA of your business the things that you do that help consistently drive leads and awareness to get you customers, and that's exactly the tips we're going to share here right now.

Video Transcript

Alright, step one is all about understanding your market. Think of it as knowing the blueprint of a house before installing an HVAC system. You need to know who needs your services - homeowners, businesses, landlords. Know exactly who you're trying to target. That's called your niche. If you target landlords or apartment complexes, you could carve out your own little niche. Or maybe it's homeowners in a certain area of town that you really become the go-to because you can get there fast. You know the neighborhoods, you know the systems that are used. So figure out exactly which market you aim to target and understand them better than anyone else does.

Next up, craft your message. It's like getting the right temperature - not too hot, not too cold. What makes your HVAC service special? Maybe it's your speedy service, maybe it's your eco-friendly options, or your unbeatable price. This is called your unique selling point, and it should be core to your message. Figure out what your strength is and then hammer that home. Tell people, "This is why I'm strong. This is why you should always choose me as your HVAC contractor."

Alright, step three, you need a strong online presence. Being online is your digital business card. Start with a simple, user-friendly website. If you don't have one, check out the link below to Mighty Sites. It's only $9 a month. Show off your services, share customer testimonials, make it easy for clients to contact you.

Alright, step four, it's all about the social media and Google Business Profile. These are your digital billboards. Post helpful tips about your HVAC maintenance, share before and after photos of your work, engage with your community. Don't forget to claim your Google Business Profile listing. It's like putting your own little billboard on Google for your HVAC business. Fill it all out, add photos, respond to customers. It's going to be a great way to help get you found.

Alright, moving on to step number five: network and partner with other local businesses. Imagine your local business as part of this whole local economy. Connect with local builders, real estate agents, even other small businesses. You create a network that can refer customers to you.

Alright, step six is all about having a reason for them to get started hiring you. So, promotions and referral incentives. Think of it like this: you want to have offers and discounts that make first-time customers trust that they can go and have an experience with you. They have to pay full rate the first time they ever try your services. There's kind of a barrier there. They could lose money, they could not like you, you could not do a good job. But if you reduce that barrier for them, just say, "Hey, 25% off the first time you try me," or "Hey, here's a reward for being referred by a friend or for somebody to refer you." It's a great way to encourage people to choose and recommend you. And then once you do, then you can turn them into a customer for life, and that will pay dividends over the long term.

Alright, last but not least: customer feedback. Your service has to be great, but there's always room to grow. Encourage feedback and reviews. It's like fine-tuning your business to understand what makes customers happiest, what makes them dissatisfied, and then gives you a chance to also show you value them by responding to their reviews or following up with them after service to ask them how you did and what you can do better. That's going to help encourage them to come back for more.

So there you have it, seven straightforward steps to get your first 100 HVAC customers and keep them. Remember, it's all about understanding your market, crafting your message, building that simple online presence, staying consistent on social media and Google Business Profile, networking with other local businesses, offering a promotion for first-time customers and referrals, and showing you value customer feedback. If you like this video, hit that subscribe button. If you don't have a website yet, give Mighty Sites a try, and we hope you like this video. Until next time, we'll catch you in the next video, and we're wishing you Mighty success.