How to Get Your Cleaning Business to Rank #1 in Google

Are you trying to get your house cleaning business to show up higher in Google when people are searching for house cleaning or cleaning service, things like that? Great, you're in the right spot. In this video, I'm going to show you simple tips that you can use to help start elevating your business to the top of Google search results when people locally are searching for a cleaning business. Great, right? And we're going to do this even if you've never done any SEO work, even if you're new to digital marketing, even if you just started your house cleaning business, or if you've had your house cleaning business and been around for a long time and looking for a new way to get customers. So let's jump right in.

Video Transcript

But before we do, why is SEO so important in the first place for a house cleaning business? Well, let's think about it for a minute. When somebody is looking to hire a house cleaner, what's the first thing they're going to do? They may ask friends or family, right? Or they're going to pull out their phone and search for a house cleaning business. Either way, whether somebody refers you or whether they just Google it, they're going to go to Google either way to try and find out a little bit about you before they contact you. They're going to look at your website. They're going to find out if you exist, if you show up when they search for house cleaning. This is why it's so important to do SEO so you show up for your name, so you show up for searches like "house cleaning service" because that's where everyone goes for research and information before they hire someone. So local SEO is so important because it helps you get new customers.

Now, let's dive into five simple tips that you can use to help elevate your ranking for your house cleaning business. All right, top tip number one: claim your Google business profile listing. It is your online business card. Fill it out completely, add your address, your contact information, some before and after cleaning photos, pictures of yourself, pictures of your team. Fill out the frequently asked questions, fill out the background information. This is where people are going to look, like a business card but online, to find out about your business and see how professional you look. Make sure you fill it all out because that's going to give Google the information it needs to understand about your business and know when to bring you up in the first place. Claim your Google business profile, fill it out. Links in the description below.

Step number two: start gathering reviews on your Google business profile. Happy customer feedback is like gold. Encourage your customers to leave reviews on Google. It's positive word of mouth online. It builds trust really fast, and when consumers trust you, it also tells Google to trust your business because all these people are writing reviews and positive things about your business. That makes Google more likely to bring up your business when people are searching for things that you do.

Next, optimize with keywords. So, think like a customer. What would you type into Google to find a cleaning service? You'd type in things like "reliable house cleaning service in my town," right? Norwich, New York, or "house cleaning service near me," right? So on your website, your Mighty site's website, and your Google business profile, add a bunch of relevant information with the phrases that make sense, that you think people are going to search for, like "house cleaning service Norwich, New York" or "reliable house cleaning service Norwich, New York" or "commercial house cleaning service Norwich, New York." Right? Add those same keywords to your website, your Mighty site's website, and your Google business profile. It's pretty simple, but it just helps Google confirm that you are doing what you say you do in the town or city or area that you do it. Right? So that when somebody is looking for that in that area, Google knows that you have a good chance of coming up and being the right option for that person who's searching for it. So just add some simple keywords and phrases to your website, your Mighty site's website, and your Google business profile.

Tip number four: have a mobile-friendly website. Most people search on their phones, so make sure your website's simple, professional, looks great, loads quickly. That's why I advocate a Mighty site website. It's simple, clean, professional. You can have some photos, some testimonials, some lead forms so that people can easily contact you, your phone number so they can easily call you. It's simple, it loads nice and easy and fast. That's going to help your SEO and help convert people into your customers.

Tip number five is updating your house cleaning business in relevant local directories. So what's that mean? Directories like Manta or Yellow Pages or Yelp. Add your business to those directories and make sure that your name, address, phone number, and website are all consistent. Why is that so important? Google looks at those directories and looks at that information to see how legitimate your business is. If you're listed in those directories and if your information is consistent, it gives you a boost in local search rankings for your house cleaning business. So make sure you're listed, make sure you're relevant. If you're using Mighty Sites, sign up for the Boost option. It's only $10 a month more, and we'll actually just take care of all those listings for you and keep them accurate. It's going to help boost your local SEO.

So those are five simple yet powerful local SEO tips that'll help your house cleaning business. So implement these, and you're going to watch your business start to grow. Now remember, it's a marathon, not a sprint, so it's going to take time. But if you do the right thing, stay engaged with your profile, keep it updated, and add all the relevant information, link to your website, and add the keywords, you do these things, it's going to help you start to shine online. Don't forget to hit that like button, share it with friends, subscribe for more tips. We appreciate you, and wishing your house cleaning business mighty success.