How to Market a New Landscaping Business [VIDEO]

In today's video, we'll explore some exciting ways to market your new landscaping business. Whether you're planting flowers, mowing lawns, or designing gardens, these simple steps will help you find customers and grow your business.

Key Takeaways

1. Pick a Memorable Business Name & Logo:
   Avoid just using your name. Choose something that clearly shows you’re in landscaping. Use nature-inspired colors for a strong first impression..

2. Create a Simple Mobile-Friendly Website:
   Your website should include service info, contact details, and photos. Use tools like Mighty Sites for affordable, professional designs that look great on smartphones.

3. Leverage Social Media:
   Focus on Facebook and Instagram. Post project photos, gardening tips, and promotions. Use local hashtags to get discovered in your area.

4. Distribute Flyers and Business Cards:
   Hand them out in your community with your logo, colors, contact info, and website link. Post them in coffee shops, grocery stores, and community boards.

5. Run Simple Promotions:
   Offer first-time customer discounts or referral deals to incentivize new business and word-of-mouth marketing.

6. Collect Reviews from Happy Customers:
   Ask customers to leave reviews on Google and Facebook. Positive reviews boost your visibility and help build trust online.

Video Transcript

Are you trying to figure out how to market and get more customers for your landscaping business? Great, because in this video I'm going to show you exactly what to do—the proven steps that you can take to market your business and get clients on a consistent basis for your landscaping business. How do I know? Because I've been doing this for the last 15 years helping local business owners drive sales and customers and get leads for their business. I'm going to break it down for you simple and easy even if you have no marketing experience, even if you have zero budget, and even if your business is brand new. We're going to share exactly what you should do to get more customers for your landscaping business on a regular basis. But first, why is this so important? Because customers—new customers—are the lifeblood of any business. Most businesses that fail are the ones that fail to figure out a distribution channel for getting customers in their local market on a regular basis. We're going to make sure that's not you and let's break that all down right.

First up—don’t just go by your name. You need a great business name and a logo. It’s too easy to forget just a person’s name. It’s too hard to find them online, it’s too hard to find their website or look up reviews—none of that exists. Think of a name that’s easy to remember and tells people right away that you’re in the landscaping business. For a logo, use bright, nature-inspired colors. This is your first impression, so make it count. Next, create a simple website. Doesn’t have to be complicated—click on the link below to Mighty Sites. It’s only $9 a month for a simple, professional website. Include pictures of your work, list of services, and how to contact you. Remember—make it look good on phones, because that’s what most people use to browse the internet nowadays. Good news for you is that Mighty Sites works really well, looks great, and loads fast on smartphones.

Step three: use social media. It’s a powerful tool. Set up platforms like Facebook and Instagram—those are probably the only two you need to get started. Post before and after photos of your projects, your gardening tips, your special offers. Use hashtags that are local—so like “landscaping” and your town’s name—to help people find you. Next up, get some business cards. Get some flyers. Hand them out, right? Make sure they have your business name, logo, the colors we talked about, and your contact info. And put your link to your website so that people can see your URL and go and find your website and submit themselves as a lead. Hand these out whenever you meet someone. Put them up in local community centers, grocery stores, coffee shops—everywhere you can get permission to put your business cards or your flyers. It’s going to help you reach more people.

Next up—everyone loves a good deal. So offer promotions like 20% off your first lawn care service, or refer a friend and get a free plant—whatever it is that you want to do, something that will encourage people to try your services and tell others about you. Next up—after you do a job, ask your customers to write a review online. Good reviews can really help you attract customers. You can ask them to post on Google, Facebook, or even on your own website, or send them to you that you can use on your website. Now all of those are going to help you not only impress customers who find you online, but they’re also actually going to help you get more visibility online because Google rewards businesses that have good reviews. Next up—networking is going to be key. So join your local business groups and attend community events. Talk to people. Let them know about your business. Exchange contact info. It’s a great way to build relationships and get referrals.

Alright, next up—partner with other businesses. Look for opportunities to work with other businesses in your area. Maybe a local real estate agent needs a landscaper to help beautify their home for sale, or a nursery could help refer their customers to you for planting services. Working together with other local strategic partners, other local businesses, can benefit everyone. Last—the business world changes, your industry changes. Keep learning about new landscape techniques, marketing tips, and ways to make your business better. It’s not only going to improve your services but also show your customers that you’re committed to excellence. You like this video and it’s exciting that you started your own landscaping business. Hit subscribe and like so you can catch more videos as we show you how to build that website and how to market it to get as many customers as possible. We’ll catch you in the next video.