How To Promote Your Appliance Repair Business On Social Media
If you're wondering how to get started with social media, the good news is that it isn't difficult. The bad news is that there are many things you can do wrong—and if you do them wrong, they'll hurt your business rather than help it. That's why we've put together this guide on promoting your appliance repair business on social media.
Figure out your audience
- Know whom you're speaking with about your business.
- Know what they like and don't like.
- Know where they are and how they will respond to your content.
- What you can offer them that they want
Create a social media plan
- Define your goals
- Set a schedule
- Decide how many posts you want to make
- Plan what you will post
- Decide how often you will post
- Decide who will post
Reach out to influencers in your local area
Influencer marketing is a powerful way to get your business in front of customers who trust other people and companies. If you know who is active on social media in your area, reach out to them.
Once you've compiled a list, connect with these people on social media or email them directly; explain why you'd like to work together and offer something in exchange for their promotion (for example, 10% off at your local business). If the person agrees to help promote your business, have them sign an agreement outlining what they can say about it before publishing anything.
After signing the contract with each influencer, check back in occasionally. Keep track of what's being said about your company online!
Design shareable images and graphics
More than a few images are needed to create a social media strategy. You will need to regularly update the images on your Facebook page, Twitter profile, and Instagram account. Keep in mind that people spend most of their time scrolling through posts on these platforms, so it's essential to keep from disturbing them with content they don't care about viewing.
The first step is ensuring you have an eye-catching image or graphic. Eye-catching graphics can be infographics on how you started your business or photos of some of your products or services used by happy customers! Ensure all the images are relevant and consistent with the brand message you are trying to convey. Otherwise, you should clarify what you do for potential customers! Finally, remember that each post should always have a clear call-to-action (CTA). CTAs drive traffic back toward where else they might have information and ensures those who clicked liked what they read enough before moving on to something else entirely.
Post consistently (not necessarily often)
Posting consistency may sound like a no-brainer, but it's easy to get caught up in the excitement of posting and forget about this critical step. Once you've decided on your goals (and if you need help, see my previous blog post), you can start thinking about how often you'll post.
Posting frequency depends on your industry and audience. If you're in retail or food service, it might make sense to post multiple times daily because people use social media throughout their day. But if your industry is more traditional (like accounting or law), it makes more sense for people to visit their accounts only once or twice a week at most—they spend the rest of their time working on projects and meeting with clients.
The same goes for your audience. If your customers live online 24/7, they may expect constant updates from your company. But if they're busy professionals who only have a little time for social media during the weekdays, then being active on Twitter every few days will suffice.
Reuse old content in new ways
- Reuse old content in new ways.
- Use the same content on different platforms.
- Repurpose your best pieces of content by creating more posts out of them.
- Create multiple versions of one piece of content, like a blog post or infographic, for different audiences and marketing purposes.
- Share your stories about why you started your business, what drives you to do what you do every day, and what sets your company apart from competitors' offerings. People connect better with real people than they do with logos and slogans!
Upgrade your Instagram Stories game
Instagram Stories
You can use your Instagram Stories to promote your brand in various ways. For example, you could use the Instagram camera to create an exciting scene that draws viewers into your story. If you want to add personality and humor, try using the Boomerang feature on Instagram Stories. Another way to promote your brand through this feature is by creating polls for people to vote in, so you can see what they're most interested in seeing from you. And if you have a product or service with limited-time offers (like a special promotion), consider sharing those details here as well!
Add customers and followers to private groups.
Private groups are a great way to interact with your customers and promote your business. You can share content, ask for feedback, and keep in touch with them.
Depending on your goals, you can create private groups on Facebook or LinkedIn and make them public or invite-only. You can also use them to share coupons or other offers that will help you increase sales.
Use hashtags effectively
Hashtags are a great way to get your content in front of people who might not otherwise see it.
Hashtags help you find other users who share similar interests and can help you grow an audience by making it easy for others to discover your content. If you're using hashtags effectively, people looking for information about your business can find it easily by simply typing "#smallbusiness" or another hashtag into their search bar. I've also seen that when someone clicks on one of these links, they're likely more likely than average (or at least more likely than someone who just searched for "appliance repair businesses") to become a customer or fan of the business itself. The good news is that you can use this information for even more opportunities for promotion!
Explore advertising options
Advertising is a great way to promote your appliance repair business.
There are a few different types of advertising you can use:
- You are promoting products and services. If you have items or services that you'd like more people to buy, advertising on social media can help get them in front of potential customers. However, you'll want to ensure that your ads are relevant and targeted toward the right audience!
- You are promoting your brand. If your brand sets you apart from other businesses, people must know about it—and advertising on social media will help get the word out there!
- You are promoting location-based information. Social media sites are excellent tools for sharing information about where one can find something or someone in real life; if this is part of what makes up who "you" are, why not try?
Use social listening tools to monitor your company's online presence.
Social listening tools are beneficial for monitoring your company's online presence. These platforms allow you to track posts, hashtags, keywords, and mentions of your brand or business.
Hootsuite and Sprout Social are two great examples of social media management systems that also provide social listening capabilities. They'll help you monitor what people are saying about your business so you can better understand where people are engaging with it—and how to engage back!
Monitoring is essential because it helps you identify opportunities for engagement: Are there questions asked online about our products? Or has someone posted photos of our latest work on Instagram? Having a good idea of what people say about your company will help tailor conversations accordingly (which we'll discuss more below).
Getting started on social media isn't difficult, but you need a strategy.
Social media is a great way to promote your appliance repair business. It doesn't matter if you're a nonprofit or a for-profit company. Connecting with customers online is an invaluable tool that can make all the difference in sales and success.
The trick is to know where to start and how to get the most out of it.
That's why we've put together this guide on promoting your appliance repair business on social media:
- What platforms you should use.
- Who your audience is.
- What results do you want?
- How often you should post.
Conclusion
Social media can be a great way to reach out to customers, but you have to have a plan—and stick with it. It's an investment in time, money, and energy that can pay off if you're willing to work. Don't be afraid of trying new things; after all, if they don't work out, you've learned something new!