Reasons Why my Small Business Should Invest in Social Media

As a small business owner, you’re constantly trying to find new ways to increase exposure and improve your marketing plan to get noticed. While some small business owners are still on the fence about using social media, statistics show that your potential customers are active on social platforms, making it a great space to increase brand awareness and promote your content.

So, if you still haven’t jumped on the social media bandwagon to market your small business in 2023, it's time to change that, and here are our top reasons why:

1. Reach More Potential Customers

According to research, 74% of customers rely on social media platforms to influence whether they make a purchase or not. By using social media platforms like Facebook and Instagram to create content that is engaging, you can reach a wider audience and encourage them to use your service or product.

2. Know More Details About Your Customers

While you may have some basic information about your customer's demographics, social media can help you to learn more specific details about their interests, needs, and behaviors. This valuable information can be used to improve your marketing strategy and ensure that you’re creating content that is exciting for your target audience.

3. Increase Website Traffic

Social media can help drive traffic to your small business website. For example, on Instagram, you can post the link to your website in your bio and direct users to this link via your story. Giving users a taste of what your small business has to offer through engaging posts will encourage potential customers to visit your website for more information, or get in touch.

4. Build Meaningful Relationships with Your Customers

Social media isn’t only about beautiful visuals and engaging content. It’s also about building meaningful relationships with your customers. These are the people who will use your service or buy your product and tell friends and family about your business, so it’s important to nurture these relationships where you can.

Showing that you care about your customers and their experience with your business will go a long way in strengthening these relationships long-term. As your social media followers comment and engage with your posts, you go up in the social algorithms and gain even more exposure.

5. Faster Communication

Social media makes customer feedback so much easier. You can respond to customers in a timely manner and always know what your customers really want. Respond quickly to their concerns and turn negative experiences into positive ones.

Conclusion

Just by being active on popular social media platforms, you’re doing your business a big favor by increasing your search visibility and rankings.