Why Your Small Business Should Have a Custom Domain

We are thrilled to announce that Mighty Sites has recently added a new feature, easily allowing you to purchase a custom website domain directly on our platform at a very affordable price.

A custom domain URL is an important investment for your small business that can assist with establishing credibility, building brand awareness, and improving your online visibility. Registering a domain name isn't expensive, typically costing around $15 a year.

Below, we’ll outline a few reasons why a custom domain is important for your small business:

1. Look More Professional

Having a custom domain name gives your business website more of a professional look and feel.** It shows that you are committed to your company and are willing to invest in your online presence.

2. Build Your Brand Online

A custom domain URL allows you to create a unique and memorable brand identity for your business. You can choose a name that reflects your branding that will help your customers easily identify and remember.

3. Gain Customer Trust

Having a custom domain name can help build trust with your customers. It shows that you are a legitimate business and can provide a sense of security to customers who may be unsure about providing their personal information online.

4. Investment For Your Small Business

Your custom domain is an investment in your small business and it will protect your intellectual rights for many years to come. Avoid choosing a custom domain name that is similar to your competitor’s, instead try using a unique one that clearly highlights your offerings.

5. Improve SEO Results

A custom website URL can help improve your SEO (search engine optimization) rankings. Search engines like Google are favorable to websites with custom domains over those with subdomains or free domains, making it easier for potential customers to find your business online.

Conclusion

Remember, your website is often the first point of contact between you and potential customers, so it's important to make a good first impression.