Should You Use Twitter To Promote Your Small Business?
Small business owners hardly have the time to leverage social media marketing. Therefore, marketing gets wrapped up under other necessities such as web design, sales, and content creation. However, no small business can survive in today’s crowded market without proper marketing. The big question in today’s blog is: Should you use Twitter to promote your small business?
We think, yes!
Today, we take a comprehensive look at why your small business needs to put more focus on social media marketing – Twitter in particular. This Twitter guide gets you all the tips you need to promote your goods and services. Read on to reach a wider market and drive engagement.
What Is Twitter?
Twitter is an online news platform and a social media page that allows people to communicate using short messages (capped at 280 characters). These short messages are referred to as tweets and can be powerful when combined with Facebook and LinkedIn marketing.
Founded in 2006, most businesses – including industry leaders in various niches – are using Twitter to engage with consumers. Therefore, it is among the world’s most popular platforms. Below is a quick look at the relationship between Twitter and small business marketing.
Small Business Stats Related To Twitter
With more than 336 million monthly users, Twitter offers a large audience for small businesses. It is an excellent platform to kick-start the promotion of your business and/or brand. Here is a quick look at small businesses stats related to Twitter:
According to HootSuite, 16% of internet users between 16 and 64 years old turn to Twitter for brand research. Therefore, it is vital to keep your account updated. Although you don’t need to post seven times a day, ensure you are present and visible.
An incredible 54% of Twitter users are likely going to purchase new products and services. You need to craft your Twitter marketing campaign in a way that makes your products or services appealing.
Ads on Twitter have a high ROI. In fact, 26% of people spend a lot more time viewing ads on Twitter than on any other leading platform.
What Are The Benefits Of Using Twitter For Your Business?
Yes, Twitter includes several users. Thus, it can be beneficial for your business to start leveraging Twitter as a marketing platform. Below are the specific benefits of using Twitter for your business?
Connect With New And Existing Clients
The main reason your business should be on Twitter is to connect with customers. Twitter is quickly becoming a daily routine for millions of users worldwide. For starters, unhappy customers usually go to Twitter to talk about their frustrations. Wouldn’t it be better for business if your brand was the first to solve these issues?
Enhances Branding
Most people make the mistake of associating Twitter with big brands such as Starbucks and Nike. However, even small businesses can brand themselves on Twitter. Start with a personal account and slowly pivot to a brand logo once you become famous.
Customer Feedback
Connecting with your clients on Twitter means you get to have direct feedback on your business performance. Therefore, you can improve your services or products to suit your customers. Doing this helps safeguard your bottom line.
Build Brand Loyalty
What follows after engaging with your customers and helping them solve any arising problems? Well, you get to build brand loyalty. Customers will trust you more because they can depend on you. Customer loyalty is something that will propel your business for a long time – including through a recession.
Twitter Is A Free And Low-Cost Way To Have Conversations With Customers
The Twitter Direct Message (DM) feature acts as an online messaging service that lets people communicate instantly, in real-time, and for free. Therefore, you get to have personal conversations with customers. Offering personalized services helps humanize your brand and guarantees improved sales.
However, Twitter DMs are relatively new in the marketing world. Therefore, businesses need to hire online marketing experts to help respond to consumer DMs and write tweets. Luckily, you don’t need to spend a lot of money on Twitter account management.
Evaluate How Other Businesses In Your Niche Are Using Twitter
As a rule of thumb, your competitor’s customers are equally potential customers for your brand. Therefore, you need to evaluate what other businesses in your niche are doing on Twitter. What kind of tweets are they posting? What kind of engagement are they getting on Twitter? If your competitors are driving sales of the platform, you need to be on Twitter as soon as possible.
However, you shouldn’t dismiss Twitter because your competitors aren’t using the platform. Ask your existing customers about their views on using Twitter as a marketing platform. Would they follow and interact with your brand? Twitter might be the goldmine you need to expand your market and establish yourself as an industry leader.
Potential Drawbacks Of Using Twitter To Promote Your Small Business
Although every business needs to include Twitter in its marketing campaigns, it does come with a few drawbacks. For starters, it will take some time to gain followers and establish your brand. Equally, bad news tends to spread faster on Twitter than good news. Therefore, you need to exercise patients and get ahead of any negative publicity as quickly as possible.
The Bottom Line
Small businesses need to turn their Twitter accounts into lead-generating powerhouses. It will get you more clicks, followers, and business. However, it starts with having a working website that complements your Twitter account. We hope you’ll consider using Twitter to promote your small business. At Mighty Sites, we help create compelling and engaging business websites in under a minute. Ensure you start a free trial today to put your business on the map.