The 10 Best Ways To Market Your Landscaping Business

There’s no doubt about it; running a landscaping business is a numbers game. There are many marketing activities you can implement to help your business grow, from creating signage to participating in social media. But which one should you focus on? We’ve created a list of the 10 best ways to market your landscaping business that will help you get clients and build relationships with prospects.

1. Get Active On Social Media

Social media is a great way to grow your landscaping business. You can promote your business, find new customers and interact with them directly on sites like Facebook and Twitter.

If you’re already active on social media, think about how you can use these sites specifically to promote your landscaping business. And if you haven’t used social media much before, take some time to explore these sites and see how they work.

Promote Your Landscaping Business

Before you get started, think about who you’re trying to reach with social media. Is it existing customers? Potential customers? People who just want to know more about what you do?

Once you know who you want to reach, think about which sites are most valuable for promoting your landscaping business. For example:

Facebook is an excellent place to share photos of your work and interact with customers. On Facebook, people expect to hear from businesses in a friendly way, so it’s OK to be more personal than on other sites. If you want to reach older people, Facebook is a great choice — it’s the most popular site with baby boomers (people born between 1946 and 1964).

Twitter is best for short messages or quick updates. Twitter users don’t mind hearing from businesses as long as what you post is helpful. Short tips work great on Twitter.

One of the best ways to use social media as a landscaper is posting photos of your work. Share before and after shots. Or post one beautiful photo each day of a job you’ve completed (with permission from the customer). Posting photos give potential customers a sense of what kind of work you do and show them some examples of what they can expect if they hire you. Making it easy for potential clients to find photos of your work online is one of the best ways to market your landscaping business.

Use Video To Market Your Landscaping Business

Video is another great tool for promoting your landscaping business on social media. You can share videos showing jobs being completed or share educational videos like this one that explains how to control crabgrass with preemergence herbicide.

2. Yard Signs

Create eye-catching front yard signs that promote your landscaping business. Put them in friends’ and clients’ yards.

You don’t have to be a marketing expert to get your landscaping business noticed. Take advantage of the environment you work in every day and start promoting your business with lawn signs. Whether you are trying to drum up a new business or promote your brand, lawn signs will help your landscaping business grow.

Benefits of Yard Signs

Easy to install
Get noticed by potential customers passing by
Easily portable – move them around the neighborhood or to different events
An affordable way to market your landscape business
Reusable year after year
No experience is necessary. They’re easy to make yourself.

Yard signs, or real estate signs, are an easy and effective way to advertise your services.

You can purchase yard signs from a print shop or online. Or you can use a large sign maker to design and print your own.

3. Get Creative With Your Social Media Videos

Social media videos are proven to be incredibly effective marketing tools. 82% of Twitter users watch video content on the platform, and 78% of people on Facebook watch videos every week, according to HubSpot. Because online videos are so popular they may be one of the best ways to market your landscaping business that you arent using right now.

Creating a series of social media videos is an excellent way to build brand awareness and increase exposure for your landscaping business. And in this guide, we’ll show you how to do it.

A step-by-step guide to making social media videos for your landscaping business

Make A Plan For Your Video Marketing

You can’t just produce landscaping videos, post them on social media and expect them to go viral and reach millions of people. It would be best if you had a strategy in place that delivers the maximum results and ensures you’re creating the right type and style of content for your audience.

Start by thinking about your target audience — what types of people are most likely to hire you? What age group are they? What gender? Where do they live? What challenges do they face with their lawns? Answering all these questions will help you define your target audience to create content that resonates with them.

It’s easy to make these videos, too. With a smartphone camera and editing software (like iMovie or Adobe Premiere), you can create professional-looking videos in just a few hours. If you’d instead not do the editing yourself, you can hire someone at Fiverr or Upwork to do it for you.

Landscaping is a highly visual business. It’s about creating beauty for your customers and their properties. So it’s essential to showcase your work to show off your talents.

Social media videos can be a great way to do this since they allow you to share pictures of your work and capture people’s attention with sound and motion.

Successful landscapers can post these videos on their social media feeds or run ads on sites like Facebook and Instagram to show off their work and promote their services.

4. Make The Most Of Facebook Groups

If you’re a landscaper, you know how important it is to have a steady stream of new leads to maintain your business. Sometimes, the best way to generate new leads is to ask for them.

Joining and participating in local Facebook groups can effectively promote your business and increase sales.

To get started, find the relevant Facebook groups in your area by searching in the search bar at the top of Facebook. You might try searching for “landscaper” or “lawn care” plus your city or zip code.

Once you’ve found a group, take some time to read the rules and feel for the content posted there. You want to be sure that it’s worth your time before committing to participate. Look for groups that allow you to post about local products or services (check out this article on how to find local groups on Facebook).

If you decide it’s a good fit for your business, introduce yourself and look for opportunities to help others. Even if nobody asks about lawn care services directly, you can still share helpful tips, respond thoughtfully to questions from other group members and build trust with potential customers.

5. Focus On Google Business Profile

You can’t control the weather, but you can maintain your Google Business Profile. Doing so is one of the best ways to market your landscaping business. You should be focused on improving and managing this online marketing asset to drive more customers to your landscaping business.

Landscaping is a competitive business that often requires you to fight tooth and nail for every account. To attract new clients, you must market your landscaping services to the people who most need them. The best way to do this is by improving and managing your Google My Business profile.

Google My Business is a free business profile that allows you to promote your company across Google Search and Maps. The goal of Google My Business is to put the correct information in front of the right people at the right time by listing your company, its location, hours of operation, contact information, etc.

Google My Business has various features that can help your landscaping business be found more easily online.

What To Do On Google Business Profile To Optimize It

You need to optimize several areas of your Google Business Profile to help boost your landscaping business.

Your profile name and address should be the same across all platforms, including your website.

Include your website URL. You can even add tracked links to your contact information section to see how many people are calling or visiting your site from Google Business Profile.
Use all three available categories for your business. For example, if you’re a landscaper and a tree service, include both categories.
When it comes to photos, Google recommends using landscape images in landscape orientation and portrait images in portrait orientation. You should also only use high-quality original pictures of your business — no stock images! Take the photos yourself but enlist a professional photographer if necessary for the best results.
Ensure any videos posted to your profile are high quality and represent your brand appropriately.
Obtaining reviews is one of the most critical aspects of managing your Google Business Profile because it builds trust with potential customers and helps improve local search rankings. If you have negative reviews on your profile, respond to them directly to help show other customers that you’re responsive and willing to do what it takes to make things right with unsatisfied

6. Generate Leads Through Google Ads

Promote your landscaping business locally with Google Ads campaigns. With local Google Ads, you can target customers in your area and reach them at the right time — when they’re searching for the services you offer.

You can also use Callout Extensions to share specific reasons why your customers should choose you over another landscaper in your market.

If you’re running a small or local landscaping business and want to increase your brand awareness in your area, Google Ads can help.

With local campaigns on Google Ads, you can promote your business in searches and on maps through ads that show up when people are looking for landscaping services in your area. And you only pay when someone clicks on your ad to visit your website or calls you.

7. Don’t Forget About Print Marketing

Local print advertising is a great way to market your landscaping business in your local market. Whether you advertise in the newspaper, or in a local free publication paper, it’s important to have an advertisement that will attract attention and bring customers in.

The first thing you’ll need for local print advertising is a logo. A logo can be as simple as your name and number or as complicated as an image and slogan. If you are a new business and don’t already have a logo, consider hiring someone to design one for you.

Once you’ve got a great logo, you’ll want to add a catchy slogan to it. This can be something that sums up what your business does, like “I’m here for all of your landscaping needs.”

Next, you’ll need to decide where to place your ad. You can put your ad anywhere from the newspaper’s front page to the last page of the phone book. Just make sure that it’s somewhere that people will see it when they’re looking for landscaping services.

Finally, think about how much money you want to spend on advertising each month. Don’t forget that this is an investment in your business and not just something you should do once and let run.

8. On Your Website, Explain The Services You Offer And The Benefits Your Business Gives Customers

When starting a landscaping business, building a website that explains your services to potential customers is crucial. To get customers for your landscaping business, make sure your website explains the services you offer and the benefits your landscaping business offers customers. You also have to have a way for customers to contact you on your website.

To create a website for your landscaping business, follow these steps:

Decide on the type of landscaping services you will offer.
Choose a domain name that reflects the type of services you will offer.
Create your website using easy-to-use web hosting and design tool like Mighty Sites.
Add images of your work on your website so visitors can see how skilled and creative you are at landscaping design.
List references or testimonials from satisfied clients on the website so visitors can read about their experiences with your landscaping business.

9. Ask For Referrals For Your Landscaping Business Constantly From Clients, Friends, And Family. Don’t Be Shy.

I’ve been in the landscaping business for 30 years now, and I can tell you that referrals are one of the best ways to market your landscaping business and get new clients. I’d say they’re necessary to a company’s survival.

Ask for referrals constantly from clients, friends, and family. Don’t be shy. You want them to tell everyone they know that your company is the best. This is the most cost-effective way of advertising — and it’s free!

If you get too busy, you can always hire someone else in the industry to work with you. I’ve been doing this for years, and it works great.

To keep your customers happy and loyal, make sure your prices are fair. If you have a lot of clients and don’t have time to cut their grass as often as they’d like, offer them a discount on every other cutting instead of raising your rates. They’ll be happy to have saved some money, and you’ll have more time for other projects.

I’ve picked up many tips for marketing my business over the years: One was on how to price my services so I could keep them affordable but still make a profit.

10. Create An Email Newsletter With Landscaping And Lawn Care Tips For Clients And Prospects

Email marketing is a must if you are looking to attract landscaping clients. It is honestly one of the best ways to market your landscaping business overall. A quality email marketing newsletter makes you look like the local expert and keeps you in touch with your customers on a regular basis.

With an email newsletter, you can provide useful information to your current and prospective clients without being too sales-y.

The following are some landscaping and lawn care tips that you can use in your newsletter:

Don’t wait for the water to dry out or drought-stressed grass. It will often die despite your best efforts. The best time to water is early in the morning before 10 am.
Lawnmower blades should be sharpened twice a year for best results
Remove old leaves from the lawn
If you have pets, water areas where they urinate so that the ground does not dry out
Apply weed killer when weeds are actively growing
Weed preventers work best when applied to moist soil
Mowing too short weakens lawn grasses, leaving them prone to disease and insect damage

Conclusion – Best Ways To Market Your Landscaping Business

Marketing is essential to your business, so don’t discount it. Applying just a few of these strategies can help you grow your business and attract new customers. And you never know what might work best for your particular business. Try them all out, see what sticks and then expand from there.