The 10 Best Ways To Promote Your Lawn Care Business

Lawn care is a perfect small business opportunity for someone who wants to get into the lawn and garden business. With high demand and low costs, lawn care is a growing industry.

But, you will need to promote your business effectively to grow your customer base. There are plenty of ways for this, but here are ten ways you can start promoting your lawn care business today.

1. Offer Incentives to Customers

Offer incentives for new customers to entice people to try using your lawn care services for the first time. Offer a discount or a gift card, and advertise it on your website and social media accounts.

Incentive Ideas for New Customers:

Discounts on initial lawn mowing service
Free first mowing
Free garden cleanup service
Free consultation with a landscape architect (if applicable)
Free seasonal landscaping consultation

If you're offering a free service, include all the details in your marketing materials, so the customer knows what they're getting.

For example, if you're offering a free first lawn mowing session, make sure it's clear that it will be during a specific window of time (e.g., spring) and includes only one lawn mowing session.

Offer package deals

Also, try offering free packages to your clients to get them to try other services and products you offer.

Most people don't want to spend money on something if they aren't sure about the quality. This is why package deals are so popular among retailers and other businesses alike.

For example, offer free lawn mowing sessions with every purchase of $100 worth of landscaping materials. People won't have an excuse not to buy from you because they'll have already gotten their money's worth before paying anything extra!

2. Start a Referral Program

Start a referral program to help promote your lawn care business!

A referral program is one of the best ways to grow your business because it allows you to harness the power of your customers. You can do this by rewarding them for bringing in new customers or referrals. People love free stuff and being rewarded for doing something they already do (recommend companies).

How to start a referral program for your lawn care customers

If you want to get started with your referral program, here are some tips:

Ask for referrals in person. This is more effective than asking over email or social media. It also makes it easier for people to refer others when they have a face-to-face interaction.

Please keep track of the referrals you receive through paper notes or an electronic spreadsheet to keep track of who referred whom and when they referred them. This will help you understand what kinds of incentives work best and where your most successful referrals come from.

Make sure all your customers know about the program. Tell them about it either in person or via email. Send out a press release or post about it on social media. Let them know how much they will earn for referring someone and how many people they can refer each month.

Create A Referral Program with Partner Businesses

Create partnerships with businesses that serve the same area as you do. For example, if your main customer base is homeowners, consider partnering with local companies that serve homeowners. Other landscapers, gardeners, garden stores, hardware stores, and contractors may be interested in referring clients to you.

Be sure to pay it forward and refer clients to them as well. Consider paying one another a small percentage of the same when you close a new deal due to a referral.

3. Gather Online Reviews

Gather online reviews to promote your lawn care business
Gathering customer feedback can be an essential part of running a successful lawn care business. By consistently collecting and analyzing customer feedback, you can learn more about what your customers want, how to improve your services, and how to attract new customers.

The best way to gather customer feedback is by encouraging online reviews on Facebook, Google, and Yelp. This will allow you to collect reviews of your business without having to wait for customers to contact you directly.

Here are three ways that online reviews can help you grow your lawn care business

Attract new customers. Online reviews are a great way to attract new customers. After all, they show potential clients that they can trust your business because other people have found success with it before them.
Build credibility and authority. When people see that others are happy with their experience at your company, they become more likely to give it a try themselves. This helps build trust between you and potential clients. The more people trust you, the more likely they will purchase from you rather than another company offering similar services (especially if your services are more expensive than theirs).
Encourage referrals from existing customers. Your positive reputation is so public that it will give people confidence in referring new clients to your lawn care business.

4. Create a Simple Website for your Lawn Care Business

If you're a lawn care business owner, it can be challenging to stand out in a sea of competitors. But it's not impossible. You need to research, develop a sense of what your customers want and then deliver it.

One way to make sure your lawn care business is top-of-mind for prospective clients is by creating a simple website that helps promote it. This will give people looking for lawn care services a place to visit and learn more about what you do.

The first step in creating a website is choosing a domain name. This should be easy if you already have an idea for what type of business you want to start — say, "Lawn Care 101" or "John's Lawn Care" — but if not, consider using keywords related to your industry (e.g., "lawn care services").

Your next step is choosing a hosting provider and web design company specializing in creating websites for small businesses like yours. Ideally, this company will offer an easy-to-use, affordable platform that helps you create a simple website for your small business.

Give Mighty Sites a try to create a simple, professional one-page website for your lawn care business.

5. Use Facebook Brand Awareness Ads

Using Facebook to promote your lawn care business is a great way to get more customers. The platform has over 1 billion active users globally, so that you can reach many people with your ad.

The best feature of Facebook ads is setting a daily budget you are comfortable with (this can be as little as $1/day) and then running an ad in your town or county. Focus your ad on promoting yourself as the go-to local lawn care business.

Here are five tips for using Facebook Ads to promote your lawn care business

Use an image of your company's logo in your ad copy.
Include a link to your website in the description so that people can learn more about you and your services.
Use call-to-action buttons that highlight how people can get started with you – like "Get Started Now" or "Get Your Free Quote."
Showcase customer testimonials in your ads (if possible). This will help build trust with potential customers and show them that others have had positive experiences working with you. You can also ask clients who've hired you for recommendations on Facebook. If they say yes, make sure that they're happy with their experience before asking them for endorsements.
Run your ad in a targeted geography. You can target your ad to homeowners or business owners who live in a certain radius of the town. Be sure to focus your ad on your target market and demographic to make sure your ad shows to the likely people who will become your customers.

6. Participate in Local Events

You can promote your lawn care business by participating in local business events. These events can be sponsored by local businesses and held at restaurants or parks. These events aim to bring the community together while promoting the companies supporting them.

Be sure to wear a t-shirt or hat with your business name and logo when you attend these events. This will help people remember your business as they may ask about it later on.

You should also bring some promotional material with you so that people can take something home with them after meeting you at the event.

7. Take Advantage Of Online Local Listings and Business Directories

Claim and fill out profiles and online listings about your lawn care business. Potential customers use these listings to find local lawn care businesses, so it's vital that you do this as soon as possible.

Here are some of the most popular online business directories

Google Business Profile: This is a free tool from Google that helps you build and manage your local business presence online. It's essential to claim your business listing on Google My Business because it allows customers to find you in Google Maps and Search.

Yelp: Yelp is another great way for people to find local businesses, including lawn care companies. Claiming your Yelp page is easy — log into your account and click "Add an account" under the "My Account" section. Then fill out your company information and verify it by sending a text message to the number provided by Yelp. Once your listing has been verified, you'll be able to post photos and respond directly to reviews left by customers on your page.

Manta: Manta offers free tools for small businesses like lawn care companies looking for ways to grow their business online. Sign up for an account here and start adding pages for each area of expertise within your business (like lawn mowing).

Yahoo Local: This is Yahoo's online business directory of local small businesses.

Foursquare: This is a platform that has listings and profiles of local businesses in all different industries.

Three tips to help make sure that potential customers find your listing

Be sure to claim and fill out profiles on these sites. Potential customers use these listings to find local lawn care businesses. If you don't claim the profile, it may not appear in search results.
Add photos of your work! Be sure to include pictures of the types of projects you do, as well as photos of completed projects from previous customers. This would help potential customers see what your business is about and what it might look like if they hired you for their project.
Write a good description of your business and what makes it unique compared to other lawn care companies in town. This can include things like certifications or awards won by employees at your company to specialties or technology that sets it apart from other lawn care businesses around town.

8. Put a Sign on your Truck

You have a great lawn care business, and you want to let everyone know about it. A great way to do that is with decals on your truck. You can put your business name and contact information on the back window or the side of your vehicle. You could even add a slogan to help promote your business.

Decals are easy to apply and remove, so that you can change them often. Here are some tips for putting decals on your truck:

Choose the right size for your vehicle. Decals come in different sizes, so make sure you choose one that fits well on your truck. If you have multiple trucks, make sure all of them have the same size decal, so they look uniform when you're driving around town!

9. Handout Business Cards

It's important to use business cards and hand them out often to promote your lawn care business. They're an essential tool for marketing your business, and they can be used to connect with new clients and customers.

Here are some tips for using your business cards

Keep them clean and neat. If you use a printer at home, make sure it's in good working order and that you've cleaned the ink cartridges. If you don't own one yet, consider buying one with a built-in card feeder so you can print cards without manually inserting each sheet of paper into the printer.
Make sure your contact information is correct on each card. It should include your name, email address, website address, and phone number — if not all four, then at least one of them. If people don't know how to reach you or what email address to use when sending messages about their lawns, they won't contact you in the future!

10. Wear Promotional Apparel

Wear promotional apparel to promote your lawn care business!

Promotional clothing is a great way to get your brand out there. When people see you wearing your custom shirts, they will associate you with the company and its services. This can create a positive impression of your business in the minds of potential customers.

Custom shirts are a great way to promote your lawn care business because they can feature your logo and contact information. When people see these shirts, they will be able to easily find out how they can get in touch with you if they need help with their lawns.

Custom shirts are also a great way to boost morale among employees and contractors. When everyone is wearing matching shirts, it helps create a sense of unity among people working at the same company. Each person will feel like part of something bigger than just themselves when they put on that shirt each morning.

Conclusion

Now that you know what to do, it's vital that you take action on these suggestions. Start with number one and build from there. You will find one pan out, but don't stop there. Nothing happens overnight, and luck won't just fall into your lap. As long as you work hard for your lawn care business, you will find success.

There's a lot of competition in the lawn care business, so you'll need to do some marketing to stand out. No matter how well you mow lawns, you won't get many customers if you don't tell people about it.

In short, by following the tips above, you will be able to find your target customers for your lawn care business, appeal to them on a personal level, and help solve their problems. Good luck!