What Should I Post On My Small Business Facebook Page

Facebook is the most used social platform for marketers worldwide. No matter what your advertising goals are, a small business Facebook page has to be part of your strategy. Millions of users use this platform every day across the country. These users can be interested in your products and services.

Learning how to create a Facebook Business Page and ways to use it effectively is essential. You’ll leverage this platform to connect with your customers, increase your sales, and generate more traffic. We’ve put together straightforward strategies and ideas to help you achieve your organization’s goals through your Facebook audience.

Create A Small Business Facebook Page

If you want your small business to have a professional and solid Facebook presence, you have to create a separate business page for it. Using your profile to post for the business won’t cut it. A page is similar to a regular account, but it’s for companies and brands. Instead of asking other users to ‘friend’ someone, Facebook users can follow and like a business page to view its posts.

Tips On Growing Your Page’s Following At First

Many businesses can struggle to get people to follow their new pages. As they are still unknown, word hasn’t gotten out about them, or Facebook users are skeptical about following them before understanding the brands. Having a healthy and growing audience on Facebook can help your small business curve its place on the platform. Here are a few ways to safely and legitimately grow an active and loyal Facebook following:

Share meaningful and helpful content
Invite people to like the page
Have promotions and giveaways for new followers
Use paid ads to increase visibility
Identify and target your niche

Once you have a growing audience, evaluate what to post to attract and maintain followers.

Personal Photos

Cameras are everywhere nowadays. Anyone can capture elegant photos and share them on their social platforms. Using photography in social media gives businesses an incredible chance to connect with other users and showcase their brands in exciting ways. Follow these tips to use photos effectively:

Show your staff interacting with the local community in meaningful ways.
Post pictures that other users will want to share.
Ensure your images represent your brand well.
Share less formal photos to humanize your business and show the personalities behind it.
Post images of other clients with your products and services to influence potential buyers.
Post pictures consistently to keep up the engagement and interest.

Helpful Posts

Share Facebook posts that help users with their everyday challenges. For example, you can share tutorials to help them use products related to your business. You may also post reviews of your products and services. Customers trust reviews, and sharing them can help them decide whether to buy your products and services. Sharing helpful posts can make them visit your page regularly to check for essential information.

Promote Events

Facebook Events are excellent ways to generate leads, stay engaged with your followers, and build customer loyalty. For example, you can update your audience on exciting seminars and workshops. They’ll follow and frequent your page for these updates. Share images of your business in action in these activities. Customers are likely to trust companies that participate in industry events as they seem professional.

Post Weekly Offers

Weekly offers can boost your engagement and excite your audience. For example, you can reward the most visible followers with a 20% discount or freebies. Your followers can share these offers with their loved ones, increasing your customer base.

Update Your Followers Weekly

Share posts updating your audience on what is going on in the company weekly. For example, you can tell them about new products or improvements to old ones. This move ensures they know what’s going on and are engaged to discover more products and services. Your audience can feel significant that you are updating them, improving their loyalty to your brand.

Maximize The Value Of Your Small Business Facebook Page

Businesses can leverage Facebook’s popularity to share entertaining and engaging posts that help their courses. If you need any help leveraging Facebook to achieve your objectives, reach out to us to get it.