Where To Advertise Your Painting Business For Free
There are many ways to advertise your painting business, but some are expensive. Here are some of the best places to advertise your painting company that won't break the bank.
Post On Facebook
It's essential to keep your Facebook page active and fresh.
Here are some ideas on how you can do that:
Post frequently on Facebook about your painting business. It will help you reach new people and promote your business for free.
Post photos of your work, along with testimonials from happy customers.
Share interesting articles related to painting your home.
Respond to comments, reviews or questions from followers promptly, even if they're not asking about your products or services directly.
If you don't have a Facebook page for your painting business yet, here are a few steps to get started.
- Create a Facebook page for your business and ensure a professional look.
- Add a logo to the page that reflects your company name and the type of work you do. If you have an existing logo, use it. If not, create one that represents your business well.
- Post photos of past projects and testimonials from satisfied customers on your wall as often as possible. This will help build trust with potential customers and encourage them to hire you for future jobs.
Posting on Facebook is free, so there's no reason not to do it!
A good approach is to list topics you want to cover, then write several posts in advance for each subject. You can also ask friends or family members for ideas on what they want to see posted on Facebook.
The other benefit to posting frequently is keeping your business top of mind. If people don't see your posts regularly, they might forget about you. This is why it's crucial to schedule posts and ensure they don't go more than one week without a new post being published.
You don't need millions of followers to make an impact with Facebook marketing. Even if you only have a few hundred people who like your page, they'll see all of your posts in their news feeds and be exposed to whatever messages you're sending out there.
Update Your Google Business Profile
A Google Business Profile (GBP) is a free online listing of your business on Google. It's an integral part of your digital marketing strategy because it helps you connect with customers searching for your business.
Get started by creating or claiming a GBP for your painting company:
Claiming an existing GBP account is a good idea if the current owner has already claimed the page for your painting company. You can claim an existing page by verifying account ownership and then submitting a request to manage it.
Creating a new GBP profile from scratch gives you complete control over every aspect of your listing, including photos and description text. It also allows you to set up local business features such as phone numbers and store hours.
Once you've created or claimed a GBP profile for your painting company, fill out as many details as possible about the business.
If you are a painting company, having a presence on Google Business Profile is essential.
It helps you to rank higher in local searches and get more leads. The more information you have on your page, the better it will be able to rank in searches.
For example, if someone is looking for a painter in their area, they'll likely search for "painters near me" or something similar. If you have a good amount of reviews and photos on your page, you will rank higher in those types of searches, which means more people will see your listing and contact you about work!
Create Profiles on Online Directories Like Yelp
If you're starting a painting business, you need to build your online presence. To do that, you'll need to create or update profiles for your painting business on a few key business directories, including:
Online business directories are websites that list businesses and their locations. Consumers use these directories to find a painter in their area and learn more about the services they offer.
Why Online Business Directories Are Important For Painters
There are many reasons why online business directories are essential for painters.
Consumers use these directories often because they make it easy to find the right painter for their project. With an online business directory, you can quickly search for a painter in your area based on your needs. You can also read reviews from previous customers to ensure that you're hiring someone who does good work.
Online business directories are also significant for painters to promote their businesses. Paint companies can add themselves to national or local directories like Angie's List or Yelp, which display your profile prominently on their site for visitors to see.
You can target specific markets with the right keywords in your listing description. For example, if you want to target homeowners in San Francisco, include the keywords "home painting San Francisco" in your description on a directory site like Yelp or Angie's List.
This way, only people searching for this term will find your listing, leading to more leads from interested customers!
Post Flyers Around Town
Another free way to promote your painting business is with simple flyers. You need to inform people about your services, and one of the best ways to do this is by posting flyers in public places.
There are several ways you can do this:
Post Flyers at Libraries and Schools
Many libraries have bulletin boards where local businesses can post flyers. If your library doesn't have such an area, you can ask if they'd be willing to set one up for you. In addition, schools often have bulletin boards in their hallways where students and parents can post information about upcoming events or activities.
Post Flyers on Telephone Poles
If you live in an urban area, telephone poles are a great place to advertise your services because they're easy to see from passing cars. Make sure that what you're posting is legal (i.e., no graffiti). Be careful not to ruin any existing posters on the pole with tape or glue from your sign.
Flyers are incredibly cheap to print at home, and you can design them yourself. Include your phone number, business name, and website address so people who see your flyers can contact your business for service.
Build a Simple Website For Your Painting Company
A simple website will help your business stand out online. It doesn't need to be anything fancy or too robust. Just a basic professional website will do.
While there aren't any good free options, several options work well and are cheap. For instance, the Painter Website Template from Mighty Sites is only $9/month. It is fast to set up and easy to edit.
Your basic business website should include a section about what you do, who you are, and the services you offer. You can link to contact information and social media links too.
A website is vital for a small business because it provides a central location for your customers to find out about your business, products, and services.
In addition, a website can help you build your brand, attract new customers and increase sales.
How do websites help small businesses?
- A website helps people find you online.
- A website gives you an online presence that's easy for people to remember and find again later on.
- A website makes it easy for people to learn more about your business by providing descriptions of your products or services, information about your company, contact information, and other valuable details that help visitors make informed decisions about working with you or buying from you in the future.
Put Up Lawn Signs
Lawn signs are a great way to get some free advertising. Put up lawn signs advertising your painting business when painting someone's home. It's a great way to get free advertising, and you don't have to pay for it! Just make sure that the lawn sign is well-made because if it falls apart or blows away, the customer may think the work quality will be poor.
If you do not want to go through the hassle of making your lawn signs, you can use plenty of online services for creating lawn signs. You can also find companies online that will sell you blank ones for a very reasonable price and let you design them yourself. These companies exist because people do not want to spend hours creating their signs, but they still want their business name put out there in public view.
Ask for Referrals
Ask for referrals from current customers. It is a great free way to get new leads for your painting business and advertise via word of mouth, which is free.
You can ask at the end of the job, "Is there anyone else in your family or friends that needs work done?" Also, you can place business cards in their mailbox or leave them a note with their bill thanking them for the referral. Make sure that you also ask if they would like to be on your mailing list for any specials or discounts you will be offering in the future.
Here are some tips for asking for referrals for your painting business:
- Ask your past clients if they know anyone who needs their painting services.
- Ask them if they know any excellent painters in the area. If they don't, ask them if they know anyone who may need some work done in the future (like if they are getting ready to sell their house). Once they say yes, ask if that person would be interested in talking with you about their project.
- Send an email asking for the referral and include a link to your website along with some information about how long you have been in business and how long you have been doing this type of work (if applicable).
Put a Decal on Your Truck or Van
Buying a decal is not free, but it is incredibly cheap, and the advertising you get over time is worth every penny.
Check out Vistaprint to buy a vehicle decal for as little as $10-$20. This is worth the investment. Every day you drive around after that will be another day of getting advertising without paying anything extra.
Decals can be placed on vans and trucks in many different locations. One of the best places to place a decal is on the back of your vehicle. This makes it easier for people to see your business name when driving behind you, which means that more potential customers will notice your brand and remember it when they need a painter.
The most obvious place for a decal is on the side of your van or truck, but you can also place decals on the front doors, rear door, and even on the hood if there's room for one. If you have enough space, consider using two decals on each side of the vehicle.
Find Strategic Partners Like Property Managers or Realtors
To grow your painting business, find strategic partners like property managers or realtors who need painting services often and know many others who need to hire a painter.
There are several ways to go about this. One way is to offer your services at a discount in exchange for being added to their list of preferred vendors. Another way is to provide a small job for free in exchange for being added as a preferred vendor on their list. This can be as simple as painting a small bathroom or trim, but the key is that you want them to remember you and your work when they have larger projects coming up.
Here are some examples of great strategic partners for painters:
Property managers. These folks manage apartment buildings, office buildings, and retail stores. They usually have much work to do and don't have time to do it themselves, so they hire a painter regularly.
Real estate agents and brokers. These folks make their living from finding buyers for properties that need new paint jobs — and they're always looking for painters!
Handy professionals (like electricians or plumbers). They're always busy fixing things in peoples' homes, so they know when an upcoming job needs paint before they can fix it.
The tips we've shared here can help, whether you're new to your painting business or have years of experience. We hope this information will be helpful as you learn how to advertise your painting business for free.